Preface | p. xix |
The Market | |
Constructing a Model | p. 1 |
Optimization and Equilibrium | p. 3 |
The Demand Curve | p. 3 |
The Supply Curve | p. 5 |
Market Equilibrium | p. 7 |
Comparative Statics | p. 9 |
Other Ways to Allocate Apartments | p. 11 |
The Discriminating Monopolist | |
The Ordinary Monopolist | |
Rent Control | |
Which Way Is Best? | p. 14 |
Pareto Efficiency | p. 15 |
Comparing Ways to Allocate Apartments | p. 16 |
Equilibrium in the Long Run | p. 17 |
Summary | p. 18 |
Review Questions | p. 19 |
Budget Constraint | |
The Budget Constraint | p. 20 |
Two Goods Are Often Enough | p. 21 |
Properties of the Budget Set | p. 22 |
How the Budget Line Changes | p. 24 |
The Numeraire | p. 26 |
Taxes, Subsidies, and Rationing | p. 26 |
Example: The Food Stamp Program Budget Line Changes | p. 31 |
Summary | p. 31 |
Review Questions | p. 32 |
Preferences | |
Consumer Preferences | p. 34 |
Assumptions about Preferences | p. 35 |
Indifference Curves | p. 36 |
Examples of Preferences | p. 37 |
Perfect Substitutes | |
Perfect Complements | |
Bads | |
Neutrals | |
Satiation | |
Discrete Goods | |
Well-Behaved Preferences | p. 44 |
The Marginal Rate of Substitution | p. 48 |
Other Interpretations of the MRS | p. 50 |
Behavior of the MRS | p. 51 |
Summary | p. 52 |
Review Questions | p. 52 |
Utility | |
Cardinal Utility | p. 57 |
Constructing a Utility Function | p. 58 |
Some Examples of Utility Functions | p. 59 |
Example: Indifference Curves from Utility Perfect Substitutes | |
Perfect Complements | |
Quasilinear Preferences | |
Cobb-Douglas Preferences | |
Marginal Utility | p. 65 |
Marginal Utility and MRS | p. 66 |
Utility for Commuting | p. 67 |
Summary | p. 69 |
Review Questions | p. 70 |
Appendix | p. 70 |
Example: Cobb-Douglas Preferences | |
Choice | |
Optimal Choice | p. 73 |
Consumer Demand | p. 78 |
Some Examples | p. 78 |
Perfect Substitutes | |
Perfect Complements | |
Neutrals and Bads | |
Discrete Goods | |
Concave Preferences | |
Cobb-Douglas Preferences | |
Estimating Utility Functions | p. 83 |
Implications of the MRS Condition | p. 85 |
Choosing Taxes | p. 87 |
Summary | p. 89 |
Review Questions | p. 89 |
Appendix | p. 90 |
Example: Cobb-Douglas Demand Functions | |
Demand | |
Normal and Inferior Goods | p. 96 |
Income Offer Curves and Engel Curves | p. 97 |
Some Examples | p. 99 |
Perfect Substitutes | |
Perfect Complements | |
Cobb-Douglas Preferences | |
Homothetic Preferences | |
Quasilinear Preferences | |
Ordinary Goods and Giffen Goods | p. 104 |
The Price Offer Curve and the Demand Curve | p. 106 |
Some Examples | p. 107 |
Perfect Substitutes | |
Perfect Complements | |
A Discrete Good | |
Substitutes and Complements | p. 111 |
The Inverse Demand Function | p. 112 |
Summary | p. 114 |
Review Questions | p. 115 |
Appendix | p. 116 |
Revealed Preference | |
The Idea of Revealed Preference | p. 119 |
From Revealed Preference to Preference | p. 120 |
Recovering Preferences | p. 122 |
The Weak Axiom of Revealed Preference | p. 124 |
Checking WARP | p. 125 |
The Strong Axiom of Revealed Preference | p. 128 |
How to Check SARP | p. 129 |
Index Numbers | p. 130 |
Price Indices | p. 132 |
Example: Indexing Social Security Payments Summary | p. 135 |
Review Questions | p. 135 |
Slutsky Equation | |
The Substitution Effect | p. 137 |
Example: Calculating the Substitution Effect The Income Effect | p. 141 |
Example: Calculating the Income Effect Sign of the Substitution Effect | p. 142 |
The Total Change in Demand | p. 143 |
Rates of Change | p. 144 |
The Law of Demand | p. 147 |
Examples of Income and Substitution Effects | p. 147 |
Example: Rebating a Tax Another Substitution Effect | p. 151 |
Compensated Demand Curves | p. 154 |
Summary | p. 154 |
Review Questions | p. 155 |
Appendix | p. 155 |
Example: Rebating a Small Tax | |
Buying and Selling | |
Net and Gross Demands | p. 158 |
The Budget Constraint | p. 159 |
Changing the Endowment | p. 161 |
Price Changes | p. 162 |
Offer Curves and Demand Curves | p. 165 |
The Slutsky Equation Revisited | p. 166 |
Use of the Slutsky Equation | p. 170 |
Example: Calculating the Endowment Income Effect Labor Supply | p. 171 |
The Budget Constraint | |
Comparative Statics of Labor Supply | p. 172 |
Example: Overtime and the Supply of Labor Summary | p. 176 |
Review Questions | p. 177 |
Appendix | p. 177 |
Intertemporal Choice | |
The Budget Constraint | p. 180 |
Preferences for Consumption | p. 183 |
Comparative Statics | p. 184 |
The Slutsky Equation and Intertemporal Choice | p. 185 |
Inflation | p. 187 |
Present Value: A Closer Look | p. 189 |
Analyzing Present Value for Several Periods | p. 191 |
Use of Present Value | p. 192 |
Example: Valuing a Stream of Payments Example: The True Cost of a Credit Card Bonds | p. 195 |
Example: Installment Loans Taxes | p. 197 |
Example: Scholarships and Savings Choice of the Interest Rate | p. 198 |
Summary | p. 199 |
Review Questions | p. 199 |
Asset Markets | |
Rates of Return | p. 200 |
Arbitrage and Present Value | p. 202 |
Adjustments for Differences among Assets | p. 202 |
Assets with Consumption Returns | p. 203 |
Taxation of Asset Returns | p. 204 |
Applications | p. 205 |
Depletable Resources | |
When to Cut a Forest | |
Example: Gasoline Prices during the Gulf War Financial Institutions | p. 209 |
Summary | p. 210 |
Review Questions | p. 211 |
Appendix | p. 211 |
Uncertainty | |
Contingent Consumption | p. 213 |
Utility Functions and Probabilities | p. 217 |
Example: Some Examples of Utility Functions Expected Utility | p. 218 |
Why Expected Utility Is Reasonable | p. 219 |
Risk Aversion | p. 221 |
Example: The Demand for Insurance Diversification | p. 225 |
Risk Spreading | p. 225 |
Role of the Stock Market | p. 226 |
Summary | p. 227 |
Review Questions | p. 227 |
Appendix | p. 228 |
Example: The Effect of Taxation on Investment in Risky Assets | |
Risky Assets | |
Mean-Variance Utility | p. 231 |
Measuring Risk | p. 236 |
Equilibrium in a Market for Risky Assets | p. 238 |
How Returns Adjust | p. 239 |
Example: Ranking Mutual Funds Summary | p. 243 |
Review Questions | p. 243 |
Consumer's Surplus | |
Demand for a Discrete Good | p. 245 |
Constructing Utility from Demand | p. 246 |
Other Interpretations of Consumer's Surplus | p. 247 |
From Consumer's Surplus to Consumers' Surplus | p. 248 |
Approximating a Continuous Demand | p. 248 |
Quasilinear Utility | p. 248 |
Interpreting the Change in Consumer's Surplus | p. 249 |
Example: The Change in Consumer's Surplus Compensating and Equivalent Variation | p. 251 |
Example: Compensating and Equivalent Variations Example: Compensating and Equivalent Variation for Quasilinear Preferences Producer's Surplus | p. 255 |
Calculating Gains and Losses | p. 257 |
Summary | p. 258 |
Review Questions | p. 259 |
Appendix | p. 259 |
Example: A Few Demand Functions Example: CV, EV, and Consumer's Surplus | |
Market Demand | |
From Individual to Market Demand | p. 262 |
The Inverse Demand Function | p. 264 |
Example: Adding Up "Linear" Demand Curves Discrete Goods | p. 265 |
The Extensive and the Intensive Margin | p. 265 |
Elasticity | p. 266 |
Example: The Elasticity of a Linear Demand Curve Elasticity and Demand | p. 268 |
Elasticity and Revenue | p. 269 |
Example: Strikes and Profits Constant Elasticity Demands | p. 272 |
Elasticity and Marginal Revenue | p. 273 |
Example: Setting a Price Marginal Revenue Curves | p. 275 |
Income Elasticity | p. 276 |
Summary | p. 277 |
Review Questions | p. 278 |
Appendix | p. 279 |
Example: The Laffer Curve Example: Another Expression for Elasticity | |
Equilibrium | |
Supply | p. 285 |
Market Equilibrium | p. 285 |
Two Special Cases | p. 286 |
Inverse Demand and Supply Curves | p. 287 |
Example: Equilibrium with Linear Curves Comparative Statics | p. 289 |
Example: Shifting Both Curves Taxes | p. 290 |
Example: Taxation with Linear Demand and Supply Passing Along a Tax | p. 294 |
The Deadweight Loss of a Tax | p. 296 |
Example: The Market for Loans Example: Food Subsidies Pareto Efficiency | p. 302 |
Example: Waiting in Line Summary | p. 304 |
Review Questions | p. 305 |
Auctions | |
Classification of Auctions | p. 307 |
Bidding Rules | |
Auction Design | p. 308 |
Problems with Auctions | p. 311 |
The Winner's Curse | p. 312 |
Summary | p. 312 |
Review Questions | p. 313 |
Technology | |
Inputs and Outputs | p. 314 |
Describing Technological Constraints | p. 315 |
Examples of Technology | p. 316 |
Fixed Proportions | |
Perfect Substitutes | |
Cobb-Douglas | |
Properties of Technology | p. 318 |
The Marginal Product | p. 320 |
The Technical Rate of Substitution | p. 320 |
Diminishing Marginal Product | p. 321 |
Diminishing Technical Rate of Substitution | p. 321 |
The Long Run and the Short Run | p. 322 |
Returns to Scale | p. 322 |
Summary | p. 324 |
Review Questions | p. 325 |
Profit Maximization | |
Profits | p. 326 |
The Organization of Firms | p. 328 |
Profits and Stock Market Value | p. 328 |
Fixed and Variable Factors | p. 330 |
Short-Run Profit Maximization | p. 330 |
Comparative Statics | p. 332 |
Profit Maximization in the Long Run | p. 333 |
Inverse Factor Demand Curves | p. 334 |
Profit Maximization and Returns to Scale | p. 335 |
Revealed Profitability | p. 336 |
Example: How Do Farmers React to Price Supports? Cost Minimization | p. 340 |
Summary | p. 340 |
Review Questions | p. 341 |
Appendix | p. 342 |
Cost Minimization | |
Cost Minimization | p. 344 |
Example: Minimizing Costs for Specific Technologies Revealed Cost Minimization | p. 348 |
Returns to Scale and the Cost Function | p. 349 |
Long-Run and Short-Run Costs | p. 351 |
Fixed and Quasi-Fixed Costs | p. 353 |
Sunk Costs | p. 353 |
Summary | p. 354 |
Review Questions | p. 354 |
Appendix | p. 355 |
Cost Curves | |
Average Costs | p. 358 |
Marginal Costs | p. 360 |
Marginal Costs and Variable Costs | p. 362 |
Example: Specific Cost Curves Example: Marginal Cost Curves for Two Plants Long-Run Costs | p. 366 |
Discrete Levels of Plant Size | p. 368 |
Long-Run Marginal Costs | p. 370 |
Summary | p. 371 |
Review Questions | p. 372 |
Appendix | p. 372 |
Firm Supply | |
Market Environments | p. 374 |
Pure Competition | p. 375 |
The Supply Decision of a Competitive Firm | p. 377 |
An Exception | p. 379 |
Another Exception | p. 380 |
Example: Pricing Operating Systems The Inverse Supply Function | p. 382 |
Profits and Producer's Surplus | p. 382 |
Example: The Supply Curve for a Specific Cost Function The Long-Run Supply Curve of a Firm | p. 386 |
Long-Run Constant Average Costs | p. 388 |
Summary | p. 389 |
Review Questions | p. 390 |
Appendix | p. 390 |
Industry Supply | |
Short-Run Industry Supply | p. 392 |
Industry Equilibrium in the Short Run | p. 393 |
Industry Equilibrium in the Long Run | p. 394 |
The Long-Run Supply Curve | p. 396 |
Example: Taxation in the Long Run and in the Short Run The Meaning of Zero profits | p. 400 |
Fixed Factors and Economic Rent | p. 401 |
Example: Taxi Licenses in New York City Economic Rent | p. 401 |
Rental Rates and Prices | p. 405 |
Example: Liquor Licenses The Politics of Rent | p. 406 |
Example: Farming the Government Energy Policy | p. 408 |
Two-Tiered Oil Pricing | |
Price Controls | |
The Entitlement Program | |
Summary | p. 412 |
Review Questions | p. 413 |
Monopoly | |
Maximizing Profits | p. 415 |
Linear Demand Curve and Monopoly | p. 416 |
Markup Pricing | p. 418 |
Example: The Impact of Taxes on a Monopolist Inefficiency of Monopoly | p. 420 |
Deadweight Loss of Monopoly | p. 425 |
Example: The Optimal Life of a Patent Natural Monopoly | p. 425 |
What Causes Monopolies? | p. 427 |
Example: Diamonds Are Forever Example: Pooling in Auction Markets Summary | p. 430 |
Review Questions | p. 431 |
Appendix | p. 432 |
Monopoly Behavior | |
Price Discrimination | p. 434 |
First-Degree Price Discrimination | p. 434 |
Second-Degree Price Discrimination | p. 436 |
Example: Price Discrimination in Airfares Third-Degree Price Discrimination | p. 440 |
Example: Linear Demand Curves Example: Calculating Optimal Price Discrimination Example: Price Discrimination in Acade mic Journals Bundling | p. 444 |
Example: Software Suites Two-Part Tariffs | p. 446 |
Monopolistic Competition | p. 448 |
A Location Model of Product Differentiation | p. 451 |
Product Differentiation | p. 453 |
More Vendors | p. 453 |
Summary | p. 454 |
Review Questions | p. 455 |
Factor Markets | |
Monopoly in the Output Market | p. 456 |
Monopsony | p. 459 |
Example: The Minimum Wage Upstream and Downstream Monopolies | p. 463 |
Summary | p. 465 |
Review Questions | p. 466 |
Appendix | p. 466 |
Oligopoly | |
Choosing a Strategy | p. 469 |
Quantity Leadership | p. 469 |
The Follower's Problem | |
The Leader's Problem | |
Price Leadership | p. 475 |
Comparing Price Leadership and Quantity Leadership | p. 477 |
Simultaneous Quantity Setting | p. 477 |
An Example of Cournot Equilibrium | p. 479 |
Adjustment to Equilibrium | p. 481 |
Many Firms in Cournot Equilibrium | p. 481 |
Simultaneous Price Setting | p. 482 |
Collusion | p. 483 |
Punishment Strategies | p. 486 |
Example: Price Matching and Competition Example: Voluntary Export RestraintsComparison of the Solutions | p. 489 |
Summary | p. 490 |
Review Questions | p. 491 |
Game Theory | |
The Payoff Matrix of a Game | p. 492 |
Nash Equilibrium | p. 494 |
Mixed Strategies | p. 495 |
The Prisoner's Dilemma | p. 496 |
Repeated Games | p. 498 |
Enforcing a Cartel | p. 499 |
Example: Tit for Tat in Airline Pricing Sequential Games | p. 501 |
A Game of Entry Deterrence | p. 503 |
Summary | p. 505 |
Review Questions | p. 505 |
Exchange | |
The Edgeworth Box | p. 508 |
Trade | p. 510 |
Pareto Efficient Allocations | p. 511 |
Market Trade | p. 513 |
The Algebra of Equilibrium | p. 515 |
Walras' Law | p. 517 |
Relative Prices | p. 518 |
Example: An Algebraic Example of Equilibrium The Existence of Equilibrium | p. 520 |
Equilibrium and Efficiency | p. 521 |
The Algebra of Efficiency | p. 522 |
Example: Monopoly in the Edgeworth Box Efficiency and Equilibrium | p. 525 |
Implications of the First Welfare Theorem | p. 527 |
Implications of the Second Welfare Theorem | p. 529 |
Summary | p. 531 |
Review Questions | p. 532 |
Appendix | p. 532 |
Production | |
The Robinson Crusoe Economy | p. 534 |
Crusoe, Inc. | p. 536 |
The Firm | p. 537 |
Robinson's Problem | p. 538 |
Putting Them Together | p. 538 |
Different Technologies | p. 540 |
Production and the First Welfare Theorem | p. 542 |
Production and the Second Welfare Theorem | p. 543 |
Production Possibilities | p. 543 |
Comparative Advantage | p. 545 |
Pareto Efficiency | p. 547 |
Castaways, Inc. | p. 549 |
Robinson and Friday as Consumers | p. 551 |
Decentralized Resource Allocation | p. 552 |
Summary | p. 553 |
Review Questions | p. 553 |
Appendix | p. 554 |
Welfare | |
Aggregation of Preferences | p. 557 |
Social Welfare Functions | p. 559 |
Welfare Maximization | p. 561 |
Individualistic Social Welfare Functions | p. 563 |
Fair Allocations | p. 564 |
Envy and Equity | p. 565 |
Summary | p. 567 |
Review Questions | p. 567 |
Appendix | p. 568 |
Externalities | |
Smokers and Nonsmokers | p. 570 |
Quasilinear Preferences and the Coase Theorem | p. 573 |
Production Externalities | p. 575 |
Example: Pollution Vouchers Interpretation of the Conditions | p. 580 |
Market Signals | p. 583 |
The Tragedy of the Commons | p. 583 |
Example: Overfishing Automobile Pollution | p. 587 |
Summary | p. 588 |
Review Questions | p. 589 |
Law and Economics | |
Crime and Punishment | p. 590 |
Qualifications | p. 593 |
Liability Law | p. 598 |
Bilateral Accidents | p. 596 |
Treble Damages in Antitrust Law | p. 598 |
Seeking to Be Damaged | |
Which Model Is Right? | p. 601 |
Summary | p. 601 |
Review Questions | p. 601 |
Information Technology | |
Systems Competition | p. 603 |
Lock-In | p. 603 |
A Model of Competition with Switching Costs | |
Network Externalities | p. 606 |
Markets with Network Externalities | p. 606 |
Market Dynamics | p. 608 |
Example: Network Externalities in Computer Software Implications of Network Externalities | p. 611 |
Rights Management | p. 612 |
Example: Video Rental Sharing Intellectual Property | p. 614 |
Summary | p. 616 |
Review Questions | p. 616 |
Public Goods | |
When to Provide a Public Good? | p. 618 |
Private Provision of the Public Good | p. 622 |
Free Riding | p. 622 |
Different Levels of the Public Good | p. 624 |
Quasilinear Preferences and Public Goods | p. 626 |
Example: Pollution Revisited The Free Rider Problem | p. 628 |
Comparison to Private Goods | p. 630 |
Voting | p. 631 |
Example: Agenda Manipulation Demand Revelation | p. 634 |
Example: An Example of the Clarke Tax Problems with the Clarke Tax | p. 638 |
Summary | p. 639 |
Review Questions | p. 639 |
Appendix | p. 640 |
Asymmetric Information | |
The Market for Lemons | p. 642 |
Quality Choice | p. 643 |
Choosing the Quality | |
Adverse Selection | p. 645 |
Moral Hazard | p. 647 |
Moral Hazard and Adverse Selection | p. 648 |
Signaling | p. 649 |
Example: The Sheepskin Effect Incentives | p. 653 |
Example: Voting Rights in the Corporation Example: Chinese Economic Reforms Asymmetric Information | p. 658 |
Example: Monitoring Costs Example: The Grameen Bank Summary | p. 661 |
Review Questions | p. 662 |
Mathematical Appendix | |
Functions | p. 1 |
Graphs | p. 2 |
Properties of Functions | p. 2 |
Inverse Functions | p. 3 |
Equations and Identities | p. 3 |
Linear Functions | p. 4 |
Changes and Rates of Change | p. 4 |
Slopes and Intercepts | p. 5 |
Absolute Values and Logarithms | p. 6 |
Derivatives | p. 6 |
Second Derivatives | p. 7 |
The Product Rule and the Chain Rule | p. 8 |
Partial Derivatives | p. 8 |
Optimization | p. 9 |
Constrained Optimization | p. 10 |
Answers | p. 11 |
Index | p. 31 |
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