David Reiley is a researcher at Yahoo! Research and the National Bureau of Economic Research. He previously taught at Vanderbilt, Northwestern, and the University of Arizona. He is well known for his use of field experiments in economic research.
Avinash K. Dixit is John J. F. Sherrerd '52 University Professor of Economics at Princeton University. He is the author or coauthor of nine books, including "Investment under Uncertainty" (Princeton), "Thinking Strategically" (Norton), "Games of Strategy" (Norton), and "The Making of Economic Policy" (MIT).