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Practice Building 2.0 for Mental Health Professionals Strategies for Success in the Digital Age

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ISBN-10: 0393705625

ISBN-13: 9780393705621

Edition: 2009

Authors: Tracy Todd, Todd, PhD Todd

List price: $29.95
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Building a private practice in today’s culture means relying on technology, including Web sites, blogs, e-newsletters, and podcasts, which are quickly replacing more conventional practice-building techniques. Tracy Todd presents the skills and strategies necessary to meet the demands of a technology-centric culture and succeed in private practice.
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Book details

List price: $29.95
Copyright year: 2009
Publisher: W. W. Norton & Company, Incorporated
Publication date: 10/26/2009
Binding: Hardcover
Pages: 248
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.100

Tracy Todd , PhD, is a licensed marriage and family therapist and consults on business planning for therapists. He lives in Westminster, Colorado.

The History Behind This Book
Conceptual Shifts In Practice-Building 2.0
Personal Reflections
Converging Processes
Myths and Antiquated Practice-Building Strategies
Final Note
Barriers to Practice Building
Technological Tools
Data Preparation
Setting Goals
Satisfaction, Loyalty, and Lifelong Customers
Clinical Service Is Not Equal to Customer Service
Customer Satisfaction
Customer Loyalty
Lifelong Customers
Rings of Referrals
Treatment Stakeholders
Clients and Former Clients
Logistical Considerations
Unknowns and Cold Calling
New Technologies For Practice-Building 2.0
Web Site Technology
Web Site Essentials
Web Site Options
Technology Beyond Your Web Site
Essential Infrastructure Technologies
Infrastructure Technology Options
Purposefully Building Loyalty and Lifelong Customers
Flagship Services
Satisfaction- and Loyalty-Building Points
Paying Attention to Treatment Stakeholders
Accessing and Building Referrals from Ring 3
Web Presence
Human Presence
Hard Realities of Maintaining Your Business
Business Processes
Third-Party Payer Changes
Concluding Our Business Profile
Unrealized Revenue
Business Profile
Final Thoughts
Appendix A: Starting Your Business
Appendix B: Biased Resources