Practice Building 2. 0 for Mental Health Professionals Strategies for Success in a Web-Based World

Name: Practice Building 2. 0 for Mental Health Professionals Strategies for Success in a Web-Based World
Price: 4.6 USD
Availability: InStock
ISBN: 9780393705621

ISBN-10: 0393705625

ISBN-13: 9780393705621

Edition: 2009

Authors: Tracy Todd, Todd, PhD Todd

List price: $29.95

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Description:

Building a private practice in todayâ€™s culture means relying on technology, including Web sites, blogs, e-newsletters, and podcasts, which are quickly replacing more conventional practice-building techniques. Tracy Todd presents the skills and strategies necessary to meet the demands of a technology-centric culture and succeed in private practice.

Book details

List price: $29.95
Copyright year: 2009
Publisher: W. W. Norton & Company, Incorporated
Publication date: 10/26/2009
Binding: Paperback
Pages: 248
Size: 6.20" wide x 9.20" long x 0.80" tall
Weight: 0.880

Tracy Todd , PhD, is a licensed marriage and family therapist and consults on business planning for therapists. He lives in Westminster, Colorado.



Acknowledgments


Disclosures


The History Behind This Book



Conceptual Shifts In Practice-Building 2.0


Introduction


Personal Reflections


Converging Processes


Myths and Antiquated Practice-Building Strategies


Final Note



Self-Assessment


Barriers to Practice Building


Technological Tools


Data Preparation


Setting Goals


Summary



Satisfaction, Loyalty, and Lifelong Customers


Clinical Service Is Not Equal to Customer Service


Customer Satisfaction


Customer Loyalty


Lifelong Customers


Summary



Rings of Referrals



Treatment Stakeholders



Clients and Former Clients


Logistical Considerations



Unknowns and Cold Calling


Summary



New Technologies For Practice-Building 2.0



Web Site Technology


Web Site Essentials


Web Site Options


Summary



Technology Beyond Your Web Site


Essential Infrastructure Technologies


Security


Infrastructure Technology Options


Summary



Purposefully Building Loyalty and Lifelong Customers


Flagship Services


Satisfaction- and Loyalty-Building Points


Paying Attention to Treatment Stakeholders



Accessing and Building Referrals from Ring 3


Web Presence


Human Presence


Summary



Hard Realities of Maintaining Your Business


Emotional


Business Processes


Third-Party Payer Changes


Summary



Concluding Our Business Profile


Unrealized Revenue


Business Profile


Final Thoughts


Appendix A: Starting Your Business


Appendix B: Biased Resources


References


Index