Brain Bugs How the Brain's Flaws Shape Our Lives

ISBN-10: 0393342220

ISBN-13: 9780393342222

Edition: 2012

Authors: Dean Buonomano

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Description:

The human brain may be the best piece of technology ever created, but it’s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain’s inherent flaws but also gives us the tools to counteract them.[An] intriguing take on behavioral economics, marketing and human foibles.—Kirkus ReviewsAn ingenious idea, and Buonomano has fully delivered on its promise. . . . A remarkably accessible and engaging introduction to the neuroscience of the human condition.—Sam Harris, author of The Moral LandscapeA great book, filled with nuggets about how the brain works—and falters—and even some suggestions on how to put it to better use.—Joseph LeDoux, author of The Emotional Brain
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Book details

List price: $17.95
Copyright year: 2012
Publisher: W. W. Norton & Company, Incorporated
Publication date: 8/6/2012
Binding: Paperback
Pages: 320
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 0.550
Language: English

Dean Buonomano is a professor in the Departments of Neurobiology and Psychology and the Brain Research Institute at UCLA. He lives in Los Angeles, California.

Introduction
The Memory Web
Memory Upgrade Needed
Brain Crashes
Temporal Distortions
Fear Factor
Unreasonable Reasoning
The Advertising Bug
The Supernatural Bug
Debugging
Acknowledgments
Notes
Bibliography
Credits
Index
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