Brain Bugs How the Brain's Flaws Shape Our Lives

Name: Brain Bugs How the Brain's Flaws Shape Our Lives
Price: 4.39 USD
Availability: InStock
ISBN: 9780393342222

ISBN-10: 0393342220

ISBN-13: 9780393342222

Edition: 2012

Authors: Dean Buonomano

List price: $23.95

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Description:

The human brain may be the best piece of technology ever created, but it’s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain’s inherent flaws but also gives us the tools to counteract them.[An] intriguing take on behavioral economics, marketing and human foibles.—Kirkus ReviewsAn ingenious idea, and Buonomano has fully delivered on its promise. . . . A…

Book details

List price: $23.95
Copyright year: 2012
Publisher: W. W. Norton & Company, Incorporated
Publication date: 8/6/2012
Binding: Paperback
Pages: 322
Size: 5.60" wide x 8.30" long x 1.00" tall
Weight: 0.550
Language: English

Dean Buonomano is a professor in the Departments of Neurobiology and Psychology and the Brain Research Institute at UCLA. He lives in Los Angeles, California.



Introduction



The Memory Web



Memory Upgrade Needed



Brain Crashes



Temporal Distortions



Fear Factor



Unreasonable Reasoning



The Advertising Bug



The Supernatural Bug



Debugging


Acknowledgments


Notes


Bibliography


Credits


Index