Skip to content

Sway The Irresistible Pull of Irrational Behavior

Best in textbook rentals since 2012!

ISBN-10: 0385530609

ISBN-13: 9780385530606

Edition: 2009

Authors: Ori Brafman, Rom Brafman

List price: $14.00
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

A fascinating journey into the hidden psychological influences that derail our decision-making,Swaywill change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? InSway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior,Swayreveals dynamic forces that influence every aspect of our…    
Customers also bought

Book details

List price: $14.00
Copyright year: 2009
Publisher: Knopf Doubleday Publishing Group
Publication date: 6/2/2009
Binding: Paperback
Pages: 224
Size: 5.00" wide x 8.00" long x 0.75" tall
Weight: 0.396
Language: English

Ori Brafman is a New York Times and Wall Street Journal bestselling author. Born in Israel, and raised in El Paso, Texas, he has been an entrepreneur most of his life in business, government, and the nonprofit sector. While in college, he co-founded Vegan Action, which helped bring vegan foods into college dining halls and now has a network of over thirty-six national and international chapters. He was also co-founder of Courtroom Connect, a courtroom technology company, and in 2001, he co-founded Global Peace Networks, a network of over 1000 CEOs working on peace and economic development projects. Brafman has a B.A. in peace and conflict studies from UC Berkeley and an M.B.A. from Stanford…    

Rom Brafman is a psychologist with a private practice in Palo Alto, California. He is also the co-author of the books Sway and Click.