Hidden Brain How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

ISBN-10: 0385525214

ISBN-13: 9780385525213

Edition: 2009

Authors: Shankar Vedantam

List price: $32.00 Buy it from $10.76
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The hidden brainis Shankar Vedantamrsquo;s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside of our conscious awareness, but that have a decisive effect on how we behave. The hidden brain has its finger on the scale when we make all of our most complex and important decisions it decides who we fall in love with, whether we should convict someone of murder, or which way to run when someone yells ldquo;fire!rdquo; It explains why we can become riveted by the story of a single puppy adrift on an ocean but are quickly bored by a story of genocide. The hidden brain can also be deliberately manipulated to vote against their interest, or even become suicide terrorists. But the most disturbing thing is that it does all of this without our knowing. Shankar Vedantam, longtime author of theWashington Postrsquo;s popular ldquo;Department of Human Behaviorrdquo; column, takes us on a tour of this phenomenon and explores its consequences. Using original reporting that combines the latest scientific research with compulsively readable narratives that take readers from the American campaign trail to terrorist indoctrination camps, from the World Trade Center on 9/11 to, yes, a puppy adrift in the Pacific Ocean, Vedantam illuminates the dark recesses of our minds while making an original argument about how we can compensate for our blind spots-and what happens when we don't.
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Book details

List price: $32.00
Copyright year: 2009
Publisher: Spiegel & Grau
Publication date: 1/19/2010
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.342
Language: English

The Myth of Intention
The Ubiquitous Shadow
The Hidden Brain at Work and Play
Tracking the Hidden Brain
How Mental Disorders Reveal Our Unconscious Lives
The Infant's Stare, Macaca, and Racist Seniors
The Life Cycle of Bias
The Invisible Current
Gender, Privilege, and the Hidden Brain
The Siren's Call
Disasters and the Lure of Conformity
The Tunnel
Terrorism, Extremism, and the Hidden Brain
Shades of Justice
Unconscious Bias and the Death Penalty
Disarming the Bomb
Politics, Race, and the Hidden Brain
The Telescope Effect
Lost Dogs and Genocide
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