Power of Nice How to Conquer the Business World with Kindness

Name: Power of Nice How to Conquer the Business World with Kindness
Price: 2.54 USD
Availability: InStock
ISBN: 9780385518925

ISBN-10: 0385518927

ISBN-13: 9780385518925

Edition: 2006

Authors: Linda Kaplan Thaler, Robin Koval, Jay Leno

List price: $20.00

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Description:

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In "The Power of Nice," through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. Turning the well-known adage of " Nice Guys Finish Last" on its ear, "The Power of Nice" shows that " nice" companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are…

Book details

List price: $20.00
Copyright year: 2006
Publisher: The Crown Publishing Group
Publication date: 9/19/2006
Binding: Hardcover
Pages: 144
Size: 5.20" wide x 7.70" long x 0.63" tall
Weight: 0.484
Language: English

LINDA KAPLAN THALER is CEO and chief creative officer and ROBIN KOVAL is president of THE KAPLAN THALER GROUP, creators of pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and Koval have been featured on Today, the Martha Stewart Show, and Nightline, as well as in USA TODAY, the New York Times, and BusinessWeek, among many others. Kaplan Thaler and Koval each live in New York.



Foreword




The Power of Nice



The Six Power of Nice Principles



Bake a Bigger Pie



Sweeten the Deal



Help Your Enemies



Tell the Truth



"Yes" Your Way to the Top



Shut Up and Listen



Put Your Head on Their Shoulders



Create a Nicer Universe


Notes


Index