Creating Competitive Advantage Give Customers a Reason to Choose You over Your Competitors

Name: Creating Competitive Advantage Give Customers a Reason to Choose You over Your Competitors
Price: 2.54 USD
Availability: InStock
ISBN: 9780385517096

ISBN-10: 0385517092

ISBN-13: 9780385517096

Edition: 2006

Authors: Jaynie L. Smith, William G. Flanagan

List price: $21.00

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Description:

Why should I do business with you... and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: - They don't have a competitive advantage but think they do - They have a competitive advantage but don't know what it is--so they lower prices instead - They know what their competitive advantage is but…

Book details

List price: $21.00
Copyright year: 2006
Publisher: Knopf Doubleday Publishing Group
Publication date: 4/25/2006
Binding: Hardcover
Pages: 240
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 0.682
Language: English




Competitive advantage is the reason you're in business



How competitive advantage closes deals



Your competitive advantage can save your customers money : it's up to you to show them how



Competitive advantages free you from price-based competition



Competitive advantages are not simply strengths



Competitive positioning : seize the high ground first



Dangerous disparity : the gap between what you assume about your customers and what they really think



Identifying your own company's competitive advantages : the devil is in the details



If you don't have a competitive advantage, create one



Communicate, communicate, communicate