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Art of Innovation Lessons in Creativity from IDEO, America's Leading Design Firm

ISBN-10: 0385499841

ISBN-13: 9780385499842

Edition: 2001

Authors: Tom Kelley, Jonathan Littman

List price: $29.95
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Description:

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive." In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences. Kelley takes the reader through the IDEO problem-solving method: Carefully observing the behavior or "anthropology" of the people who will be using a product or service Brainstorming with high-energy sessions focused on tangible results Quickly prototyping ideas and designs at every step of the way Cross-pollinating to find solutions from other fields Taking risks, and failing your way to success Building a "Greenhouse" for innovation IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
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Book details

List price: $29.95
Copyright year: 2001
Publisher: Knopf Doubleday Publishing Group
Publication date: 1/16/2001
Binding: Hardcover
Pages: 320
Size: 6.25" wide x 9.25" long x 1.50" tall
Weight: 1.628
Language: English

Author Tom Kelley, a graduate of the FBI National Academy at Quantico, served in patrol and investigative functions throughout most of his career with the Kokomo Police Department. Jon Zeck, a Howard County sheriff's deputy and one-time candidate for the office of sheriff, has spent the past 30 years researching the histories of the public safety agencies that serve Howard County.

A contributing editor for Playboy, Jonathan Littman is the coauthor of The Ten Faces of Innovation plus 2 non-fiction books about famous computer hackers. Marc Hershon is a branding expert who has dreamt up names for countless hit products, inc. BlackBerry and Pentium. He is also a comedy veteran who has worked closely with Jerry Seinfeld, Dana Carvey, Paul Reiser and Robin Williams

Foreword
Innovation at the Top
Winging it in Start-Up Mode
Innovation Begins With an Eye
The Perfect Brainstorm
A Cool Company Needs Hot Groups
Prototyping is the Shorthand of Innovation
Build Your Greenhouse
Expect the Unexpected
Barrier Jumping
Creating Experiences for fun and Profit
Zero to Sixty
Coloring Outside the Lines
In Search of the "Wet Nap" Interface
Live the Future
Getting in the Swing
Index