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Art of Innovation Lessons in Creativity from IDEO, America's Leading Design Firm

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ISBN-10: 0385499841

ISBN-13: 9780385499842

Edition: 2001

Authors: Tom Kelley, Jonathan Littman

List price: $29.95
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Description:

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the…    
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Book details

List price: $29.95
Copyright year: 2001
Publisher: Knopf Doubleday Publishing Group
Publication date: 1/16/2001
Binding: Hardcover
Pages: 320
Size: 6.25" wide x 9.25" long x 1.50" tall
Weight: 1.628
Language: English

Author Tom Kelley, a graduate of the FBI National Academy at Quantico, served in patrol and investigative functions throughout most of his career with the Kokomo Police Department. Jon Zeck, a Howard County sheriff's deputy and one-time candidate for the office of sheriff, has spent the past 30 years researching the histories of the public safety agencies that serve Howard County.

A contributing editor for Playboy, Jonathan Littman is the coauthor of The Ten Faces of Innovation plus 2 non-fiction books about famous computer hackers. Marc Hershon is a branding expert who has dreamt up names for countless hit products, inc. BlackBerry and Pentium. He is also a comedy veteran who has worked closely with Jerry Seinfeld, Dana Carvey, Paul Reiser and Robin Williams

Foreword
Innovation at the Top
Winging it in Start-Up Mode
Innovation Begins With an Eye
The Perfect Brainstorm
A Cool Company Needs Hot Groups
Prototyping is the Shorthand of Innovation
Build Your Greenhouse
Expect the Unexpected
Barrier Jumping
Creating Experiences for fun and Profit
Zero to Sixty
Coloring Outside the Lines
In Search of the "Wet Nap" Interface
Live the Future
Getting in the Swing
Index