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One to one Future

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ISBN-10: 0385425287

ISBN-13: 9780385425285

Edition: 1993

Authors: Don Peppers, Martha Rogers

List price: $22.00
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Book details

List price: $22.00
Copyright year: 1993
Publisher: Crown Publishing Group
Publication date: 7/1/1993
Binding: Hardcover
Pages: 464
Size: 5.50" wide x 7.75" long x 1.50" tall
Weight: 1.100
Language: English

Back from the Future
Share of Customer, Not Share of Market
Collaborate with Your Customers
Differentiate Customers, Not Just Products
Economies of Scope, Not Economies of Scale
Manage Your Customers, Not Just Your Products
Engage Your Customers in Dialogue
Take Products to Customers, Not Customers to Products
Make Money Protecting Privacy, Not Threatening It
Society at Light Speed
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