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Thank You for Arguing, Revised and Updated Edition What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

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ISBN-10: 0385347758

ISBN-13: 9780385347754

Edition: 2013

Authors: Jay Heinrichs

List price: $21.00
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For when you really have to get your point across…           *Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.* Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code”…    
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Book details

List price: $21.00
Copyright year: 2013
Publisher: Crown/Archetype
Publication date: 8/6/2013
Binding: Paperback
Pages: 432
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.968
Language: English

Elizabeth Fisher is Professor of Classics at Randolph-Macon College in Ashland, Virginia.Dani�le Bott is a journalist specializing in fashion and beauty, who has written for Vogue and many other magazines. She is the author of Chanel: Collections and Creations .Jay Heinrichs has written for dozens of publications, including The New York Times Magazine, Outside, Reader's Digest, and Country Living. He has won numerous journalism awards. Heinrichs has taught rhetorical journalism to college and university editors at Ivy League universities, has lectured widely on the subject, and has hosted a rhetoric symposium at Dartmouth College. His acclaimed blog is

Foreword to the new Edition
Open Your Eyes: The Invisible Argument
Set Your Goals: Cicero's Lightbulb
Control the Tense: Orphan Annie's Law
Soften Them Up: Character, Logic, Emotion
Get Them to Like You: Eminem's Rules of Decorum
Make Them Listen: The Lincoln Gambit
Use Your Craft: The Belushi Paradigm
Show You Care: Quintilian's Useful Doubt
Control the Mood: The Aquinas Maneuver
Turn the Volume Down: The Scientist's Lie
Gain the High Ground: Aristotle's Favorite Topic
Persuade on Your Terms: What "Is" Is
Control the Argument: Homer Simpson's Canons of Logic Defense
Spot Fallacies: The Seven Deadly Logical Sins
Call a Foul: Nixon's Trick
Know Whom to Trust: Persuasion Detectors
Find the Sweet Spot: More Persuasion Detectors
Advanced Offense
Get Instant Cleverness: Monty Python's Treasury of Wit
Speak Your Audience's Language: The Rhetorical Ape
Make Them Identify with Your Choice: The Mother-In-Law Ruse
Lead Your Tribe: Mandela's Halo
Avoid Apologizing: Apple's Fall
Seize the Occasion: Stalin's Timing Secret
Use the Right Medium: The Jumbotron Blunder
Advanced Agreement
Give a Persuasive Talk: The Oldest Invention
Capture Your Audience: The Obama Identity
Use the Right Tools: The Brad Pitt Factor
Run an Agreeable Country: Rhetoric's Revival
Argument Lab
The Tools
Further Reading