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Brand You 50 Fifty Ways to Transform Yourself from an Employee into a Brand That Shouts Distinction, Commitment, and Passion!

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ISBN-10: 0375407723

ISBN-13: 9780375407727

Edition: 1999

Authors: Tom Peters

List price: $26.95
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Description:

The Brand You 50 shows you how to turn yourself into a sign of distinction and a valuable employee, in short a brand name - Reinventing Work is a revolutionary series of new business books from the world's foremost management guru.
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Book details

List price: $26.95
Copyright year: 1999
Publisher: Knopf Doubleday Publishing Group
Publication date: 9/21/1999
Binding: Hardcover
Pages: 224
Size: 4.25" wide x 6.75" long x 0.75" tall
Weight: 0.748
Language: English

Tom Peters, public speaker and author, graduated from Cornell University and received a M.B.A. and Ph.D. from Stanford University. He has also received honorary doctorates from the University of San Francisco and Rhodes College. He was in the U. S. Navy during Vietnam and later served as a senior White House drug abuse advisor (1973-74). He worked for McKinsey & Company from 1974 to 1981. He holds about seventy-five seminars a year and has created and starred in a series of corporate training films. He is the co-author of In Search of Excellence: Lessons from America's Best-Run Companies, which was a New York Times bestseller for three years. This book and subsequent titles have become bestsellers in Europe, Latin America and Asia. Peters contributes to several newspapers and journals, including writing a bimonthly column for Forbes ASAP.

Coping rests on your shoulders. Forget "they." This is your life. Period
When was the last time you asked: What Do I Want to be?
You have no option: The White Collar Revolutionis About to Swallow Me/You/Us!
The Answer: Becoming "Brand You."
What if we each had "market cap"--free-market evaluation of our economic worth, like ballplayers and actors more or less do?
Getting started now: Perform a Personal Brand Equity Evaluation. And: Create a Yellow Pages ad for ... you
We need a snapshot: What does Brand You "look" like? "Feel" like? For starters: Consider Icon Woman. (And hear her roar!)
Forget "tasks." The new Brand You currency: WOW Projects!
Commit yourself fully to The Project Life. Pursue Mastery
You--Brand You--are a "package."
"Inc." yourself. Mindset: I am a Company
Speak out! Brand You is About What You Value!
No walk in the park: Brand You demands a rich, diverse portfolio of skills