ISBN-10: 0374532346

ISBN-13: 9780374532345

Edition: 2nd 2012

List price: $27.00 Buy it from $14.56
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What is astrology? Fiction for the bourgeoisie. The Tour de France? An epic. The brain of Einstein? Knowledge reduced to a formula. Like iconic images of movie stars or the rhetoric of politicians, they are fabricated. Once isolated from the events that gave birth to them, these “mythologies” appear for what they are: the ideology of mass culture.When Roland Barthes’s groundbreakingMythologiesfirst appeared in English in 1972, it was immediately recognized as one of the most significant works in French theory—yet nearly half of the essays from the original work were missing. This new edition ofMythologiesis the first complete, authoritative English version of the French classic. It includes the brilliant “Astrology,” never published in English before, as well as gorgeous photographs of 1950s France to help readers visualize the myths Barthes masterfully decrypts.Mythologiesis a lesson in clairvoyance. In a new century where the virtual dominates social interactions and advertisement defines popular culture, it is more relevant than ever.
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Book details

List price: $27.00
Edition: 2nd
Copyright year: 2012
Publisher: Farrar, Straus & Giroux
Publication date: 3/13/2012
Binding: Hardcover
Pages: 288
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.880
Language: English

Roland Barthes (1915-1980), a French critic and intellectual, was a seminal figure in late twentieth-century literary criticism. Barthes's primary theory is that language is not simply words, but a series of indicators of a given society's assumptions. He derived his critical method from structuralism, which studies the rules behind language, and semiotics, which analyzes culture through signs and holds that meaning results from social conventions. Barthes believed that such techniques permit the reader to participate in the work of art under study, rather than merely react to it. Barthes's first books, Writing Degree Zero (1953), and Mythologies (1957), introduced his ideas to a European audience. During the 1960s his work began to appear in the United States in translation and became a strong influence on a generation of American literary critics and theorists. Other important works by Barthes are Elements of Semiology (1968), Critical Essays (1972), The Pleasure of the Text (1973), and The Empire of Signs (1982). The Barthes Reader (1983), edited by Susan Sontag, contains a wide selection of the critic's work in English translation.

Translator's Note
Preface to the 1970 Edition
Preface to the 1957 Edition
In the Ring
The Harcourt Actor
Romans in the Movies
The Writer on Vacation
The "Blue Blood" Cruise
Criticism Blind and Dumb
Saponids and Detergents
The Poor and the Proletariat
Operation Astra
Dominici, or the Triumph of Literature
Iconography of Abb� Pierre
Novels and Children
Paris Not Flooded
Bichon Among the Blacks
A Sympathetic Worker
Garbo's Face
Power and "Cool"
Wine and Milk
The Nautilus and the Bateau ivre
Depth Advertising
A Few Words from Monsieur Poujade
Adamov and Language
Einstein's Brain
The Jet-Man
Racine Is Racine
Billy Graham at the Vel� d'Hiv'
The Dupriez Trial
Shock Photos
Two Myths of the New Theater
The Tour de France as Epic
The Blue Guide
Agony Columns
Ornamental Cuisine
The Batory Cruise
The Man in the Street on Strike
African Grammar
Neither/Nor Criticism
The New Citro�n
Literature According to Minou Drouet
Electoral Photogeny
Lost Continent
The Bourgeois Art of Song
The Great Family of Man
At the Music Hall
The Lady of the Camellias
Poujade and the Intellectuals
Myth Today
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