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Fad-Free Strategy Rigorous Methods to Help Executives Make Strategic Choices Confidently

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ISBN-10: 0367243563

ISBN-13: 9780367243562

Edition: 2020

Authors: Daniel Deneffe, Herman Vantrappen

List price: $31.99
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Fad-Free Strategyprovides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep-dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers' ambitions…    
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Book details

List price: $31.99
Copyright year: 2020
Publisher: Taylor & Francis Group
Publication date: 9/23/2019
Binding: Hardcover
Pages: 320
Size: 6.38" wide x 9.45" long x 0.91" tall
Weight: 1.606
Language: English