Thinking Small The Long, Strange Trip of the Volkswagen Beetle

Name: Thinking Small The Long, Strange Trip of the Volkswagen Beetle
Price: 14.09 USD
Availability: InStock
ISBN: 9780345521422

ISBN-10: 0345521420

ISBN-13: 9780345521422

Edition: 2012

Authors: Andrea Hiott

List price: $30.00

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Description:

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. InThinking Small,journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from…

Book details

List price: $30.00
Copyright year: 2012
Publisher: Random House Publishing Group
Publication date: 1/17/2012
Binding: Hardcover
Pages: 512
Size: 5.75" wide x 8.50" long x 1.25" tall
Weight: 1.584
Language: English