Understanding Media Theory
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Description: At last: an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden. Using non-technical language, it describes the historical development of media theory. It then highlights the challenge of addressing a field of study which embraces an unlimited range of interests and topics, and that is in ferment as a result of technological change. Following the outline of most media courses, it examines the theories which apply to different parts of the mass communication process, especially production, text, audiences and policy. It explains the relevance of theory for media research and distinguishes the different levels of theoretical discussion, from common sense to practitioner and social scientific approaches.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $45.00
Copyright year: 1999
Publisher: Bloomsbury Academic
Publication date: 2/28/2003
Size: 5.50" wide x 8.50" long x 0.25" tall
|Introduction: Unravelling media theory|
|Developing the field: a history of media theory|
|Mass society and modernity: early media theory|
|Schools of thought, developing approaches to media theory|
|The production process|
|The censorship of money: theories of media ownership and control|
|Inside the image factory: theories of media organisation and media work|
|Telling it as it is? Questions of media representation|
|Ways of making you think: theories of ideology and meaning|
|Theories of media effects and audiences|
|Effects, what effects? Power and influence of the media|
|The audience strikes back: new audience and reception theory|
|Media change and media theory|
|Living in the global village: new media theory|