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| List of illustrations | |
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| Acknowledgements | |
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| What is media theory? | |
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| What are media? | |
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| What is theory? | |
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| What is media theory? | |
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| How to use this book | |
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| Behaviourism and media effects | |
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| Introduction | |
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| Lasswell's chain of communication and propaganda technique | |
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| Wertham: Seduction of the Innocent | |
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| Cantril: The Invasion from Mars | |
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| Cultivation theory | |
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| Agenda-setting and social functions of media | |
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| Two-step flow and the phenomenistic approach | |
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| Uses and gratifications theory | |
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| Summary | |
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| Further reading | |
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| Modernity and medium theory | |
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| Introduction | |
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| Innis: The Bias of Communication | |
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| McLuhan: the medium is the message | |
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| Benjamin: art and mechanical reproduction | |
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| The Leavises and the Lynds | |
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| Riesman and Hoggart: other-directed character and its uses of literacy | |
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| Williams: technology and cultural form | |
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| Habermas: media and the public sphere | |
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| Summary | |
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| Further reading | |
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| Structuralism and semiotics | |
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| Introduction | |
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| Saussure and Barthes: language and myth | |
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| Hall: Encoding/Decoding, ideology and hegemony | |
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| Glasgow Media Group: the ideology of news | |
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| Williamson: the ideology of ads | |
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| Morley: the Nationwide audience | |
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| Hebdige: Subculture | |
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| Foucault: discourse and disciplinary society | |
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| Summary | |
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| Further reading | |
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| Interactionism and structuration | |
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| Introduction | |
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| Goffman: self-presentation | |
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| Meyrowitz: No Sense of Place | |
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| Horton and Wohl: personae and para-social interaction | |
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| Thompson: mediated quasi-interaction | |
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| Labelling theory and moral panics | |
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| Giddens: structuration theory | |
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| Summary | |
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| Further reading | |
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| Feminisms and gender | |
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| Introduction | |
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| Radical feminism | |
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| Mulvey: the male gaze | |
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| Modleski and Radway: mass-produced fantasies for women | |
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| McRobbie: the ideology of teenage femininity | |
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| Ang: pleasure and the ideology of mass culture | |
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| Butler: Gender Trouble | |
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| Postfeminism and the third wave | |
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| Masculinity in crisis | |
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| Summary | |
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| Further reading | |
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| Political economy and postcolonial theory | |
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| Introduction | |
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| Adorno: culture industry or cultural industries? | |
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| Media and cultural imperialism | |
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| Herman and Chomsky: Manufacturing Consent | |
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| Critical political economy | |
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| Said: Orientalism | |
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| 'The postcolonial' and race | |
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| Summary | |
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| Further reading | |
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| Postmodernity and the information society | |
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| Introduction | |
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| Baudrillard: hyperreality and simulation | |
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| Boorstin and Debord: the image and the spectacle | |
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| Jameson: pastiche and intertextuality | |
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| Lyotard: the decline of metanarratives | |
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| The information society | |
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| Ritzer: McDonaldization | |
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| Summary | |
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| Further reading | |
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| Consumerism and everyday life | |
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| Introduction | |
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| Fiske: consumer resistance | |
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| De Certeau: everyday tactics | |
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| Textual poachers and fandom | |
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| Silverstone: the cycle of consumption and mediated experience | |
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| The diffused audience and consumer authority | |
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| Bourdieu: the habitus and field theory | |
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| Summary | |
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| Further reading | |
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| Debating media theory | |
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| Glossary | |
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| Bibliography | |
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| Index | |