Future of Marketing Critical 21st Century Perspectives

Name: Future of Marketing Critical 21st Century Perspectives
Availability: InStock
ISBN: 9780333992869

ISBN-10: 0333992865

ISBN-13: 9780333992869

Edition: 2003 (Revised)

Authors: Philip J. Kitchen

List price: $109.99

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Book details

List price: $109.99
Copyright year: 2003
Publisher: Palgrave Macmillan Limited
Publication date: 2/4/2003
Binding: Hardcover
Pages: 196
Size: 5.51" wide x 2.21" long x 3.47" tall
Weight: 0.946
Language: English



List of Figures


List of Tables


Notes on the Contributors


Acknowledgements


List of Abbreviations



Editorial Stance on the Future of Marketing: Critical 21st-Century Perspectives




Redesigning Marketing to Fit a Different Marketplace




Rethinking the Value Concept in Marketing




Knowledge Transfer through Marketing Textbooks: The Howard and Sheth Buyer Behaviour Typology as a Case in Point




Professionalism in Marketing: An Oxymoron?




How Clients Can Improve their Advertising by Improving their Decision-Making




Corporate Branding: The Marketing Perspective




Let's Do the Time Warp Again: A Marketing Manifesto for Retro Revolutionaries




The Future of Marketing




Drawing the Strands Together




A Meeting of Minds



References


Index