Business to Business Marketing Strategies and Implementation

Name: Business to Business Marketing Strategies and Implementation
Price: 44.96 USD
Availability: InStock
ISBN: 9780333921944

ISBN-10: 0333921941

ISBN-13: 9780333921944

Edition: 2002 (Revised)

Authors: Daniel Michel, Peter Naude, Jean-Paul Valla, Robert Salle

List price: $115.00

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Book details

List price: $115.00
Copyright year: 2002
Publisher: Palgrave Macmillan
Publication date: 12/31/2002
Binding: Hardcover
Pages: 350
Size: 8.00" wide x 10.25" long x 1.25" tall
Weight: 2.398
Language: English



List of Figures


List of Tables


List of Examples


Acknowledgements


Introduction



Competitiveness, Marketing and Business-to-Business Marketing



Business-to-Business Customers and Markets



Strategy Foundations



Understanding Business-to-Business Purchasing



Information and Information Systems



Markets and Suppliers' Strategy



Segmentation and Marketing Strategy



Strategy Implementation



Generic Business-to-Business Offer Design and Management



Market Access and Customer Management



Communication and Publicity/Advertising



Marketing and Technological Innovation



The Marketing of Services



Major Project Marketing



Strategy Design



The Role and Organisation of Marketing



Customer Position, Market Position, Marketing Strategies and Planning



Issues and Specificities of International Marketing



The Internet and Marketing - Some Ideas


Index