Business

Name: Business
Price: 26.7 USD
Availability: InStock
ISBN: 9780324829556

ISBN-10: 0324829558

ISBN-13: 9780324829556

Edition: 10th 2010

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

List price: $109.95

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Description:

The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly…

Book details

List price: $109.95
Edition: 10th
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 2/11/2009
Binding: Hardcover
Pages: 696
Size: 8.25" wide x 10.75" long x 1.00" tall
Weight: 3.542
Language: English




The Environment Of Business



Exploring the World of Business and Economics



Being Ethical and Socially Responsible



Exploring Global Business



Trends In Business Today



Choosing a Form of Business Ownership



Small Business, Entrepreneurship, and Franchises



Management And Organization



Understanding the Management Process



Creating a Flexible Organization



Producing Quality Goods and Services



Human Resources



Attracting and Retaining the Best Employees



Motivating and Satisfying Employees and Teams



Enhancing Union-Management Relations



Marketing



Building Customer Relationships Through Effective Marketing



Creating and Pricing Products that Satisfy Customers



Wholesaling, Retailing, and Physical Distribution



Developing Integrated Marketing Communications



Information For Business Strategy And Decision Making



Understanding Information and e-Business



Using Accounting Information



Finance And Investment



Understanding Money, Banking, and Credit



Mastering Financial Management



Understanding Personal Finances and Investments