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Practical Management Science

ISBN-10: 0324662505

ISBN-13: 9780324662504

Edition: 3rd 2009 (Revised)

Authors: Wayne L. Winston, S. Christian Albright

List price: $378.95
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Easy to understand and to the point--and without any jargon--PRACTICAL MANAGEMENT SCIENCE uses an active-learning approach and realistic problems to help you understand and take advantage of the power of spreadsheet modeling. With real examples and problems drawn from finance, marketing, and operations research, you'll easily come to see how management science applies to your chosen profession and how you can use it on the job. The authors emphasize modeling over algebraic formulations and memorization of particular models. The CD-ROMs packaged with every new book include the following useful add-ins: the Palisade Decision Tools Suite (@RISK, StatTools, PrecisionTree, TopRank, and RISKOptimizer); Solver Table, which allows you to do sensitivity analysis; and Premium Solver for Education from Frontline Systems. All of these add-ins have been revised for Excel 2007.
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Book details

List price: $378.95
Edition: 3rd
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 8/6/2008
Binding: Hardcover
Pages: 1008
Size: 8.50" wide x 11.00" long x 2.00" tall
Weight: 4.444

Wayne L. Winston is a professor of Decision Sciences at Indiana University's Kelley School of Business and the recipient of more than 30 teaching awards. For the past 20 years, Wayne has also taught Fortune 500 companies how to use Excel to make smarter business decisions. He has written 15 books on Excel, management science, and mathematics in sports.

S. Christian Albright received his B.S. degree in mathematics from Stanford in 1968 and his Ph.D. in operations research from Stanford in 1972. Since then, he has been teaching in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University. He has taught courses in management science, computer simulation, and statistics to all levels of business students: undergraduates, MBAs, and doctoral students. His current interest is in spreadsheet modeling, including development of VBA applications in Excel. Dr. Albright has published more than 20 articles in leading operations research journals in the area of applied probability as well as a number of successful textbooks, including DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, and SPREADSHEET MODELING AND APPLICATIONS.

Introduction to Modeling
Introductory Spreadsheet Modeling
Introduction to Optimization Modeling
Linear Programming Models
Network Models
Linear Optimization Models with Integer Variables
Nonlinear Optimization Models
Evolutionary Solver: An Alternative Optimization Procedure
Multi-Objective Decision Making
Decision Making Under Uncertainty
Introduction to Simulation Modeling
Simulation Models
Inventory Models
Queueing Models
Project Scheduling Models
Regression and Forecasting Models