Small Business An Entrepreneur's Business Plan

ISBN-10: 0324591020

ISBN-13: 9780324591026

Edition: 8th 2009

Authors: J. D. Ryan, Gail Hiduke

List price: $224.95 Buy it from $3.00
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Description:

Begin your small business success today as you transform your business idea into a powerful, functional business plan with Ryan/Hiduke's SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 8E. This indispensable guide to small business takes a practical action-step approach to help you sharpen your business talents and focus your business ownership dreams. You learn to identify business opportunities, market needs, and target customers as you develop an actual working business plan from the ground up. Timely business tools and ongoing links to the latest small business information available on the Internet keep the information you're using focused on the future. Throughout the book, you gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face. Whether you plan to build your own business, pursue a franchise, or purchase an existing business, in SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 8E, you'll find the timely advice, powerful skills, and effective plans you need for success.
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Book details

List price: $224.95
Edition: 8th
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 10/8/2008
Binding: Paperback
Pages: 504
Size: 8.25" wide x 11.00" long x 0.75" tall
Weight: 2.288
Language: English

Gail Hiduke, Instructor at Irvine Valley College. Gail hails from a Purdue University MBA and Purdue University BS both with a minor in marketing. She has been a teacher for over 20 years at two year and four year institutions. She also has corporate and government experience in consulting, marketing and training as well as her own entrepreneurial experience.

Your Great Adventure
Spotting Trends and Opportunities
Opportunity Selection
Profiling Your Target Customer
Reading and Beating the Competition
Marketing Promotions Overview
Location, Location, Location
Start-Up Concerns and Financial Projections
Shaking the Money Tree
Legal Issues
Build, Maintain, and Thrive with a Winning Team
Protecting Your "Baby" and Yourself
Buying a Business
Investigating Franchises and Franchising
Pull Your Plan Togeth
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