Edition: 12th 2009 (Revised)
List price: $319.95
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Description: The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e, show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once you understand the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. A wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. MANAGERIAL ECONOMICS, 12e, teaches you to more effectively collect, organize, and analyze information, giving you powerful tools that can help you become more successful--and satisfied--in your career.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $319.95
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 2/20/2008
Size: 8.25" wide x 9.75" long x 1.00" tall
Mark Hirschey is the Anderson Chandler Professors of Business at the University of Kansas.
|Overview of Managerial Economics|
|Nature and Scope of Managerial Economics|
|Demand and Supply|
|Demand Analysis and Estimation|
|Production and Competitive Markets|
|Production Analysis and Compensation Policy|
|Cost Analysis and Estimation|
|Performance and Strategy in Competitive Markets|
|Monopoly and Monopsony|
|Monopolistic Competition and Oligopoly|
|Game Theory and Competitive Strategy|
|Long-Term Investment Decisions|
|Organization Structure and Corporate Governance|
|Government in the Market Economy|