Managerial Economics

Name: Managerial Economics
Price: 5.71 USD
Availability: InStock
ISBN: 9780324584844

ISBN-10: 0324584849

ISBN-13: 9780324584844

Edition: 12th 2009 (Revised)

Authors: Mark Hirschey

List price: $319.95

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Description:

The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e, show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the…

Book details

List price: $319.95
Edition: 12th
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 2/20/2008
Binding: Hardcover
Pages: 844
Size: 8.25" wide x 9.75" long x 1.00" tall
Weight: 3.740
Language: English

Mark Hirschey is the Anderson Chandler Professors of Business at the University of Kansas.



Preface



Overview of Managerial Economics



Nature and Scope of Managerial Economics



Economic Optimization



Demand and Supply



Demand Analysis and Estimation



Demand Analysis



Demand Estimation



Forecasting



Production and Competitive Markets



Production Analysis and Compensation Policy



Cost Analysis and Estimation



Linear Programming



Competitive Markets



Performance and Strategy in Competitive Markets



Imperfect Competition



Monopoly and Monopsony



Monopolistic Competition and Oligopoly



Game Theory and Competitive Strategy



Pricing Practices



Long-Term Investment Decisions



Risk Analysis



Capital Budgeting



Organization Structure and Corporate Governance



Government in the Market Economy