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ISBN-10: 0324584210

ISBN-13: 9780324584219

Edition: 2nd 2009

Authors: James S. O'Rourke, Sandra D. Collins

List price: $77.95
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This book provides a brief overview of both classic and recent social science research in the area of social influence. It offers applications for the business leader for shaping organizational culture, motivating employees, and being an influential manager. Readers learn how to examine their goals of social influence and are given a variety of effective tactics they can employ to ethically reach their objective.
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Book details

List price: $77.95
Edition: 2nd
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 3/21/2008
Binding: Paperback
Pages: 96
Size: 8.25" wide x 10.75" long x 0.50" tall
Weight: 0.506
Language: English

Sandra Dean Collins currently teaches management communication for the Mendoza College of Business at the University of Notre Dame. Her courses include business writing, speaking, listening and responding and managing differences. She has also taught statistics and research methods for the university. She conducts team training for the Mendoza College of Business and local organizations and consults with small and mid-sized organizations on communication and team related issues. Her background includes a Ph.D. is Social Psychology and experience in sales, purchasing and banking.

Persuasion: What should you know and why?
Social influence without true persuasion: Conformity, compliance, and obedience
True Persuasion: Changing minds
The emotional side of Persuasion