Strategic Management Competitiveness and Globalization, Concepts
Edition: 8th 2009
List price: $242.95
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Description: STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS Eighth Edition, is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, ThomsonNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a broad range of critical issues confronting mangers today.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $242.95
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 1/18/2008
Size: 7.75" wide x 10.00" long x 0.50" tall
|Strategic Management Inputs|
|Strategic Management and Strategic Competitiveness|
|The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis|
|The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages|
|Strategic Actions: Strategy Formulation|
|Competitive Rivalry and Competitive Dynamics|
|Acquisition and Restructuring Strategies|
|Strategic Actions: Strategy Implementation|
|Organizational Structure and Controls|