Understanding Business Strategy Concepts and Cases

Name: Understanding Business Strategy Concepts and Cases
Price: 6.71 USD
Availability: InStock
ISBN: 9780324578997

ISBN-10: 0324578997

ISBN-13: 9780324578997

Edition: 2nd 2009

Authors: R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt

List price: $316.95

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Description:

Discover the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY: CONCEPTS AND CASES, Second Edition. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm,…

Book details

List price: $316.95
Edition: 2nd
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 10/8/2008
Binding: Hardcover
Pages: 528
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.794




The Foundations of Strategic Management



Leading Strategically



Analyzing the External Environment



Analyzing the Firm



Business-Level Strategy



Multi-Product Strategies



Acquiring and Integrating Businesses



Competing Across Borders



Creating and Maintaining Alliances



Innovating through Strategic Entrepreneurship


Case Studies



Alaska Coffee Company: From Small to Large, One Bean at Time



Apple Computer Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV



Blockbuster, Inc.: A Giant at the Crossroads



Trouble Carmaker Chrysler: Can Cerberus be its Holy Grail?



Dell Computer: Back to the Future



Delta Air Lines: Changing Dynamics of US Airline Industry



eBay's Strategy in China: Alliance or Acquisition



Gap Inc.: Has the Retailer Lost Its Style?



JetBlue Airways: Growing Pains?



Lazier Industries



Rebuilding LEGO Group through Creativity and Community



Mattel and the Toy Recalls



Executive Compensation at Nabors Industries: Too Much, Too Little, or Just Right?



Bonus Track: Leadership and Vision in Network Rail



The Wii: Nintendo's Video Game Revolution



Global Wine and Spirits Giant Pernod Ricard's Growth Strategies



Sk-II: Damage Control in China



The Toyota Production System: "The Scent of the Cornered Ferret



Valeant Pharmaceuticals International: North America



Wynn Resorts, Ltd