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Effective Communication for Colleges

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ISBN-10: 0324374763

ISBN-13: 9780324374766

Edition: 11th 2008

Authors: Clarice Pennebaker Brantley, Michele Goulet Miller

List price: $232.95
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Simply put, this new edition is power packed with just the right learning tools. Each chapter of EFFECTIVE COMMUNICATION FOR COLLEGES (ECC), 11e, includes features that enhance learning and retention -- and promote more effective communication skills.
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Book details

List price: $232.95
Edition: 11th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 2/21/2007
Binding: Paperback
Pages: 496
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 1.980

Ann Jordan has served as the Career Development Manager for the Great Oaks Institute of Technology & Career Development, where she supervised the K-12 Career Development program. In this capacity, she oversaw career development programs for over 115,000 K-12 students across 36 school districts. Currently, Ann works as a career development consultant for various organizations and school districts in Southwest Ohio. Ann is the co-author of Communicating for Success and Discovering Your Career.Dr. Clarice Pennebaker Brantley frequently conducts seminars at state, regional, and national meetings. She taught communication and other business-related courses for 37 years at the secondary,…    

Michele Goulet Miller teaches a variety of business-related courses, including business communication, software applications, and medical office courses, at Milwaukee Area Technical College. In addition to teaching responsibilities, she works closely with employers to establish onsite experiences for students in certificate and associate degree programs. She is actively involved in program development based on daily experiences with the employment community in Southeastern Wisconsin. Ms. Miller also co-authors The Basics: English with Dr. Clarice Pennebaker Brantley and Effective English for Colleges with Dr. Jack Hulbert. She currently co-authors Communication Tidbits and Hotlinks� and…    

Preface
Principles of Communication
Partners for Effective Communication
The Communication Cycle
The Communication-by-Objectives Approach
The Six Cs of Effective Messages
Courtesy
Clarity
Conciseness
Concreteness
Correctness
Completeness
The Communication-by-Objectives Approach
Plan a Message
Compose a Draft
Complete a Message
Communication and Technology
The Internet
Communicating the Written Word
Communicating the Spoken Word
Conferencing Technology and Voice Recognition
Effective Message Applications
Good News and Neutral News Messages
The Good News Strategy
Good News and Neutral News Applications
Bad News Messages
The Bad News Strategy
Bad News Applications
Persuasive Messages
The Persuasive Strategy
Persuasive Applications
Job Searches, Resumes, and Cover Letters
The Job Search
The Resume
The Persuasive Cover Letter
Applications, Interviews, and Follow-Up Messages
Employment Applications
Employment Interviews
Additional Employment Messages
Visuals and Presentations
Visuals
Spoken Presentations
Reports, Proposals, and Instructions for the Workplace
Report Overview
Formal Reports
Informal Reports
Proposals
Instructions
Reference Guide
Format Guide
References
Index