CRM (Customer Relationship Management) The Foundation of Contemporary Marketing Strategy
List price: $245.95
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Description: The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $245.95
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 3/29/2007
Size: 8.50" wide x 10.25" long x 0.75" tall
|CRM Theory and Development|
|Principles of Customer Relationship Marketing|
|History and Development of CRM|
|Relationship Marketing & Customer Relationship Management|
|Organization & CRM|
|Data, Information, and Knowledge Management|
|CRM and Data Management|
|Technology and Data Platforms|
|Database and Customer Data Development|
|CRM: Impact on Sales and Marketing Strategy|
|Sales Strategy & CRM|
|CRM Technology and Sales|
|Marketing Strategy and CRM|
|CRM, Marketing Automation, & Communication|
|CRM Program Measurement & Tools|
|Privacy, Ethics, and Global Considerations|
|Privacy Considerations & Issues|
|CRM New Horizons|
|The Future of CRM|