Consumer Behavior

Name: Consumer Behavior
Price: 95.19 USD
Availability: InStock
ISBN: 9780324271973

ISBN-10: 0324271972

ISBN-13: 9780324271973

Edition: 10th 2006

Authors: James F. Engel, Paul W. Miniard, Roger D. Blackwell

List price: $248.95

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CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and…

Book details

List price: $248.95
Edition: 10th
Copyright year: 2006
Publisher: Delmar Cengage Learning
Publication date: 11/29/2005
Binding: Hardcover
Pages: 832
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 4.136
Language: English

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".




Introduction To Consumer Behavior



Consumer Behavior and Consumer Research



Creating Marketing Strategies for Customer-Centric Organizations



Consumer Decision Making



The Consumer Decision Process



Pre-Purchase Processes: Need Recognition, Search and Pre-Purchase Evaluation



Purchase



Post-Purchase Processes: Consumption and Post-Consumption Evaluations



Individual Determinants Of Consumer Behavior



Demographics, Psychographics and Personality



Consumer Motivation



Consumer Knowledge



Consumer Beliefs, Feelings, Attitudes and Intentions



Influencing Consumer Behavior



Culture, Ethnicity and Social Class



Family and Household Influences



Group and Personal Influence



Influencing Consumer Behavior



Making Contact



Shaping Consumers' Opinions



Helping Consumers to Remember