Management Meeting and Exceeding Customer Expectations

ISBN-10: 0324259131

ISBN-13: 9780324259131

Edition: 8th 2005

Authors: W. Richard Plunkett, Raymond F. Attner, Gemmy S. Allen, Warren R. Plunkett, Gemmy Allen

List price: $208.95
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The eighth edition of Management: Meeting and Exceeding Customer Expectations is a comprehensive survey of the principles and practices of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters? narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers? needs and (2) the need organizations and their people have to be guided by effective leadership.
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Book details

List price: $208.95
Edition: 8th
Copyright year: 2005
Publisher: Cengage South-Western
Publication date: 3/10/2004
Binding: Hardcover
Pages: 784
Size: 7.75" wide x 10.00" long x 1.50" tall
Weight: 3.498

Warren Plunkett is a retired professor of management and Chairman of the Business Department at Wright College, City Colleges of Chicago. He holds a B.B.A. from Notre Dame University and an M.B.A. from Roosevelt University. Since graduating from Notre Dame, Warren has been a high school teacher, a systems analyst, a member of the U.S. Army Reserve, a management consultant, a college professor for 30 years at Wright College, and most recently an entrepreneur. Warren has authored several textbooks, including Supervision: The Direction of People at Work, Business, The Consumer in America, and Management: Meeting and Exceeding Customer Expectations. Warren has made numerous presentations to industry, and has served on numerous committees and led various workshops.

Raymond Attner, the co-author of Management: Meeting and Exceeding Customer Expectations, 8th edition, is presently a Professor of Management and Dean of Business at Brookhaven College of the Dallas County Community College District. For the past thirty years at Brookhaven and the Dallas District, Ray has held numerous positions including Professor of Business, Director of the Marketing and Management Center, Acting Vice President of Instruction, Director of Marketing for Distance Learning, and Acting Executive Dean of Workforce/Continuing Education. Ray has been the author or co-author of four college textbooks and has been the faculty content developer for two nationally distributed telecourses. He has been selected as Brookhaven's Outstanding Faculty member, has served as Faculty Association President three times, and has been the chair of the last two college presidential search committees at Brookhaven College. He is currently the chair of Brookhaven's Southern Association Reaccreditation Committee. Ray holds a Bachelor of Science in Marketing from California State University--Long Beach and a Master of Business Administration from Northern Louisiana University. His professional affiliations include the Texas Community College Teachers Association, American Management Association, and the Farmers Branch Chamber of Commerce. He resides in Plano, Texas, with his wife Deborah and three "fur" children (Bubba, Risky, and Annie) where he enjoys the family, jogging, and tennis.

Gemmy S. Allen holds a Bachelor of Business Administration degree from the University of Texas at Arlington and a Master of Business Administration degree from the University of North Texas. She has also completed all but the dissertation for a doctorate from UNT. Her awards include being named Outstanding Mountain View College Faculty Member and receiving the Golden Oak Award, Oak Cliff Chamber of Commerce; the National Institute for Staff and Organizational Development (NISOD) Excellence in Teaching Award; and the award for Mountain View College Innovator of the Year. She has served as a member of Microsoft Mentors, the Microsoft/Compaq College Advisory Council, and the St. Philip's College Model Electronic Commerce Curriculum Advisory Committee. She is the founding teacher of the Virtual College of Texas -- "Internet Teachers at Every College." Known for her progressive use of social media in the classroom, Ms. Allen maintains a blog called "Management Minutes" (, tweets about management on Twitter @MgtMin, and regularly posts to her Facebook page at In addition to Management: Meeting and Exceeding Customer Expectations, she has co-authored several discipline-specific, Internet-related books and has developed several online classes. Ms. Allen has made numerous presentations to industry and has led workshops in the United States, Australia, and Mexico.

Management Concepts
Management: An Overview
Management Thought: Past and Present
Management Ethics and Social Responsibility
Management?s Commitment to Quality and Productivity
Planning and Decision Making
The Manager?s Environment
Organizational Planning
Strategic Planning and Strategic Management
Making Decisions
Organizing Principles
Organizational Design
Organizational Structure and Change
Staffing and Leading
Communication: Interpersonal and Organizational
Human Motivation
Team Management and Conflict
Information Management Systems
Controlling: Purpose and Process
Control Techniques
Special Concerns
International Management
Succeeding in Your Organization
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