Small Business Management An Entrepreneurial Emphasis

ISBN-10: 0324226128

ISBN-13: 9780324226126

Edition: 13th 2006

List price: $310.95
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Description:

Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one.
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Book details

List price: $310.95
Edition: 13th
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 1/6/2005
Binding: Hardcover
Pages: 656
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 3.630
Language: English

Leslie E. Palich is Associate Professor of Management and Entrepreneurship and the Ben H. Williams Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management, and international management to undergraduate and graduate students in the Hankamer School of Business. He is also Associate Director of the Entrepreneurship Studies program at Baylor. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. His research has been published in the Academy of Management Review, Strategic Management Journal, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Organizational Behavior, and several other periodicals. He has taught entrepreneurship and strategic management in a number of overseas settings, including Cuba, France, the Netherlands, the United Kingdom, and the Dominican Republic. His interest in entrepreneurial opportunity and small business management dates back to his grade school years, when he set up a produce sales business to experiment with small business ownership. That early experience became a springboard for a number of other enterprises. Since that time, he has owned and operated domestic ventures in agribusiness, automobile sales, real estate development, and educational services, as well as an international import business.

Entrepreneurship: A World of Opportunity
The Entrepreneurial Life
Entrepreneurial Integrity: A Gateway to Small Business Opportunity
Starting From Scratch or Joining An Existing BusinesS
Getting Started
Franchises and Buyouts
The Family Business
Developing The New Venture Business Plan
The Business Plan: Visualizing the Dream
The Marketing Plan
The Human Resources Plan: Managers, Owners, Allies, and Directors
The Location Plan
The Financial Plan: Projecting Needs
The Financial Plan: Finding Sources of Funding
Planning the Harvest
Focusing On The Customer: Marketing Growth Strategies
Customer Relationships: The Key Ingredient
Product and Distribution Plans
Pricing and Credit Decisions
Promotional Planning
Global Marketing
Managing Growth In The Small Business
Professional Management in the Entrepreneurial Firm
Managing Human Resources
Managing Operations
Managing Risk in the Small Firm
Understanding What The Numbers Mean
Managing the Firm?s Assets
Evaluating Firm Performance
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