Retailing

Name: Retailing
Price: 8.11 USD
Availability: InStock
ISBN: 9780324201390

ISBN-10: 0324201397

ISBN-13: 9780324201390

Edition: 5th 2005

Authors: Patrick M. Dunne, Robert F. Lusch

List price: $320.95

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This 5th edition of RETAILING, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.

Book details

List price: $320.95
Edition: 5th
Copyright year: 2005
Publisher: Cengage South-Western
Publication date: 2/26/2004
Binding: Hardcover
Pages: 576
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.750
Language: English




Introduction to Retailing



Perspectives on Retailing



Retail Strategic Planning and Operations Management



The Retailing Environment



Retail Customers



Evaluating the Competition in Retailing



Managing the Supply Chain



Legal and Ethical Behavior



Market Selection and Location Analysis



Market Selection and Retail Location Analysis



Managing Retail Operations



Managing a Retailer's Finances



Merchandise Buying and Handling



Merchandise Pricing



Advertising and Promotion



Customer Service and Retail Selling



Store Layout and Design



Retail Administration



Managing People


Appendix


Glossary


Index