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Management of Technology and Innovation A Strategic Approach

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ISBN-10: 0324144970

ISBN-13: 9780324144970

Edition: 2007

Authors: Margaret A. White, Garry D. Bruton

List price: $160.95
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Are you looking for the perfect tool to guide you in today's fast paced business world? In THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH you will find an integrated text that bridges the gap between business strategy and innovation. With the combination of current theory and real-world decision making tools, you will soon be on the road to success!
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Book details

List price: $160.95
Copyright year: 2007
Publisher: Cengage South-Western
Publication date: 1/18/2006
Binding: Paperback
Pages: 432
Size: 7.75" wide x 9.25" long x 0.75" tall
Weight: 1.430
Language: English

Margaret A. White earned her B.S. and M.B.A. from Sam Houston State University and her Ph.D. from Texas A&M University. Professor White is the co-author of more than 75 papers and articles and has been published in leading academic journals, such as the Academy of Management Review, the Academy of Management Journal, and the Strategic Management Journal. She has also served as ad hoc reviewer at the Academy of Management Journal, the Academy of Management Review, Administrative Science Quarterly, the Journal of Management, and the Strategic Management Journal, and she was index editor of the Academy of Management Journal. Her current research interests include organizational structure and…    

Laying the Foundation
Management of Technology and Innovation: An Overview
Strategy and the Management of Technology and Innovation (MTI)
Overview of Strategic Analysis in MTI: Competitive and Financial Considerations
Innovation-Internal Strategy
Innovation-Planning
Innovation - Implementation
Innovation - Evaluation and Control
Innovation Project Management
Obtaining Innovation and Technology Externally
Obtaining Technology Externally - Planning
Obtaining Technology Externally - Implementation
Obtaining Technology Externally - Evaluation and Control
Managing Platforms and Portfolios of Technology
Building Strategic MTI Success
Building Capabilities for MTI Success
Organizational Learning and Knowledge Management
Waves of Innovation and Predicting the Future