Internet Marketing and E-Commerce
Edition: 2nd 2007
List price: $294.95
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Description: INTERNET MARKETING & e-COMMERCE emphasizes the rigor of Internet marketing ? not just the hype ? combining state of the art research, practices of leading online marketing companies, and an in-depth look at the special advantages available online. INTERNET MARKETING & e-COMMERCE shows how the Internet is creating value for customers and profits for companies, while also fitting into an organization's complete marketing strategy. Building on the foundation of Hanson's widely acclaimed Principles of Internet Marketing, and reflecting the lessons and new opportunities of "Web 2.0," INTERNET MARKETING & e-COMMERCE provides coverage of Internet marketing practices for organizations of all types: traditional large companies, small businesses, charities, and online start-ups.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $294.95
Copyright year: 2007
Publisher: Cengage South-Western
Publication date: 11/21/2006
Size: 7.75" wide x 9.50" long x 1.00" tall
|A Digital World|
|Web Business Models|
|Usability, Credibility, Persuasion|
|Innovation and the Net|
|Pricing in an Online World|
|Organizing for Online Marketing|