Small Business Management An Entrepreneurial Emphasis

Name: Small Business Management An Entrepreneurial Emphasis
Price: 4.21 USD
Availability: InStock
ISBN: 9780324065541

ISBN-10: 032406554X

ISBN-13: 9780324065541

Edition: 12th 2003

Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty

List price: $285.95

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The authors' diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues.

Book details

List price: $285.95
Edition: 12th
Copyright year: 2003
Publisher: Cengage South-Western
Publication date: 3/7/2002
Binding: Hardcover
Pages: 786
Size: 8.25" wide x 10.00" long x 1.25" tall
Weight: 3.586



Entrepreneurship: A World of Opportunity


The Entrepreneurial Life


Entrepreneurial Integrity: A Gateway to Small Business Opportunity


Starting From Scratch or Joining An Existing BusinesS


Getting Started


Franchises and Buyouts


The Family Business


Developing The New Venture Business Plan


The Business Plan: Visualizing the Dream


The Marketing Plan


The Human Resources Plan: Managers, Owners, Allies, and Directors


The Location Plan


The Financial Plan: Projecting Needs


The Financial Plan: Finding Sources of Funding


Planning the Harvest


Focusing On The Customer: Marketing Growth Strategies


Customer Relationships: The Key Ingredient


Product and Distribution Plans


Pricing and Credit Decisions


Promotional Planning


Global Marketing


Managing Growth In The Small Business


Professional Management in the Entrepreneurial Firm


Managing Human Resources


Managing Operations


Managing Risk in the Small Firm


Understanding What The Numbers Mean


Managing the Firm?s Assets


Evaluating Firm Performance