Giulia Negri is Research Fellow of Accounting, Control, Corporate and Real Estate Finance Department at SDA Bocconi School of Management. Her field of interest concerns Financial Reporting, Performance Measurement and the whole world of Start-ups and Private Equity. She conducts research about private equity, start-ups and performance measurement systems. At the moment, she is supporting for the second consecutive year the activity "StartupDay" at Bocconi University that rewards the best Italian startups and that creates a marketplace among investors and startuppers. In the past, she has worked with Assiteca (the largest Italian insurance broker), Assolombarda (the General Confederation of… Lombardy), IBM and Prysmian and continuatively for over a year for the SDA Bocconi Audit Lab.