| |
| |
| |
| Behind the Scenes of Adobe SiteCatalyst | |
| |
| |
| |
| What Is Adobe SiteCatalyst? | |
| |
| |
| A Brief History of SiteCatalyst | |
| |
| |
| SiteCatalyst's Role in the Organization | |
| |
| |
| How Does SiteCatalyst Work? | |
| |
| |
| Why It's Important to Understand SiteCatalyst | |
| |
| |
| Learning SiteCatalyst | |
| |
| |
| Conclusion | |
| |
| |
| |
| Company Logins, Report Suites, and Rollups | |
| |
| |
| Company Logins | |
| |
| |
| Report Suites | |
| |
| |
| Report Suite IDs | |
| |
| |
| General Report Suite Settings | |
| |
| |
| Multi-suite Tagging | |
| |
| |
| Multi-suite tagging example | |
| |
| |
| Additional benefits of multi-suite tagging | |
| |
| |
| With great power comes great responsibility | |
| |
| |
| Rollup Report Suites | |
| |
| |
| Conclusion | |
| |
| |
| |
| SiteCatalyst Traffic Variables | |
| |
| |
| SiteCatalyst Variables | |
| |
| |
| Traffic Metrics | |
| |
| |
| Traffic Variables (sProps) | |
| |
| |
| Not Persistent | |
| |
| |
| Pathing | |
| |
| |
| Enabling Traffic Metrics for Traffic Variables | |
| |
| |
| The Instances Metric in Traffic Variable Reports | |
| |
| |
| List Prop | |
| |
| |
| List Prop Limitations | |
| |
| |
| Hierarchy Variable | |
| |
| |
| Conclusion | |
| |
| |
| |
| Success Events | |
| |
| |
| Key Performance Indicators | |
| |
| |
| Understanding Success Events | |
| |
| |
| Shopping Cart Success Events | |
| |
| |
| Revenue, Orders, Units (Purchase) | |
| |
| |
| Carts (scOpen) | |
| |
| |
| Cart Views (scView) | |
| |
| |
| Checkouts (scCheckout) | |
| |
| |
| Cart Additions (scAdd) | |
| |
| |
| Cart Removals (scRemove) | |
| |
| |
| Product Views (prodView) | |
| |
| |
| Counter Success Events | |
| |
| |
| Currency and Numeric Success Events | |
| |
| |
| Setting Currency and Numeric Success Events | |
| |
| |
| Enabling Currency and Numeric Success Events | |
| |
| |
| Success Event Serialization | |
| |
| |
| Types of Serialization | |
| |
| |
| Event ID serialization | |
| |
| |
| Once Per Visit serialization | |
| |
| |
| Calculated Metrics | |
| |
| |
| What Are Calculated Metrics? | |
| |
| |
| Creating and Using Calculated Metrics | |
| |
| |
| Total metrics | |
| |
| |
| Success Event Participation | |
| |
| |
| Important Details to Know About Success Event Participation | |
| |
| |
| Conclusion | |
| |
| |
| |
| Conversion Variables | |
| |
| |
| Conversion Variable (eVars) Fundamentals | |
| |
| |
| Conversion Variable Persistence | |
| |
| |
| Conversion Variable Settings | |
| |
| |
| Conversion variable names | |
| |
| |
| Conversion variable allocation | |
| |
| |
| Conversion variable expiration | |
| |
| |
| Conversion variable type: Text String vs. Counter | |
| |
| |
| Conversion variable status | |
| |
| |
| Conversion variable Reset setting | |
| |
| |
| The "None" Row | |
| |
| |
| List Variables | |
| |
| |
| List Variable Settings | |
| |
| |
| Products Variable | |
| |
| |
| Understanding the Products Variable | |
| |
| |
| Multiple values | |
| |
| |
| Special parameters | |
| |
| |
| Not persistent | |
| |
| |
| Campaign Variable | |
| |
| |
| Setting the Campaign Variable | |
| |
| |
| Merchandising Conversion Variables | |
| |
| |
| Why Merchandising eVars? | |
| |
| |
| Using Merchandising eVars | |
| |
| |
| Product Syntax method | |
| |
| |
| Conversion Variable Syntax method | |
| |
| |
| Instances Metrics in Conversion Reports | |
| |
| |
| Using Instances for Quality Assurance in Conversion Variable Reports | |
| |
| |
| Using Instances in the Products Report | |
| |
| |
| Using Instances in the Campaign Report | |
| |
| |
| Using Instances in Search Engine Reports | |
| |
| |
| Instances Metrics and Calculated Metrics | |
| |
| |
| Conclusion | |
| |
| |
| |
| Variable Classifications | |
| |
| |
| Understanding Classifications | |
| |
| |
| Creating SAINT Classifications | |
| |
| |
| Using SAINT Classifications | |
| |
| |
| Classifying the None Row | |
| |
| |
| Removing Classification Data | |
| |
| |
| Numeric Classifications | |
| |
| |
| Classification Hierarchies | |
| |
| |
| Conclusion | |
| |
| |
| |
| Advanced SiteCatalyst Features | |
| |
| |
| SiteCatalyst JavaScript Plug-ins | |
| |
| |
| Get Query Parameter Plug-in | |
| |
| |
| Previous Value Plug-in | |
| |
| |
| Cross-Visit Participation Plug-in | |
| |
| |
| Get & Persist Plug-in | |
| |
| |
| Time Parting Plug-in | |
| |
| |
| Date Stamp variable | |
| |
| |
| Time to Complete Plug-in | |
| |
| |
| Get Val(ue) Once Plug-in | |
| |
| |
| Visit Number Plug-in | |
| |
| |
| Days Since Last Visit Plug-in | |
| |
| |
| Data Sources | |
| |
| |
| Transaction ID | |
| |
| |
| Genesis Integrations | |
| |
| |
| E-mail Marketing Integrations | |
| |
| |
| Voice of Customer | |
| |
| |
| Customer Experience Management | |
| |
| |
| Other Genesis Integrations | |
| |
| |
| Data Feeds | |
| |
| |
| VISTA Rules | |
| |
| |
| Important Facts About VISTA | |
| |
| |
| DB VISTA Rules | |
| |
| |
| Conclusion | |
| |
| |
| |
| Using Adobe SiteCatalyst | |
| |
| |
| |
| Creating Reports in SiteCatalyst | |
| |
| |
| Metric Reports | |
| |
| |
| Ranked Reports | |
| |
| |
| Ranked Report Settings | |
| |
| |
| Default Metrics | |
| |
| |
| Ranked Report Search Filters | |
| |
| |
| The basics | |
| |
| |
| Complex searches | |
| |
| |
| Additional search filter tips | |
| |
| |
| Trended Reports | |
| |
| |
| Breakdown Reports | |
| |
| |
| Traffic Correlations | |
| |
| |
| Conversion Variable Subrelations | |
| |
| |
| Pathing Reports | |
| |
| |
| Types of Pathing Reports | |
| |
| |
| Next [Variable] Flow report | |
| |
| |
| Fallout report | |
| |
| |
| Pathfinder report | |
| |
| |
| Summary report | |
| |
| |
| Other Uses of Pathing Reports | |
| |
| |
| Conversion Funnel Reports | |
| |
| |
| Conclusion | |
| |
| |
| |
| Using the SiteCatalyst Interface | |
| |
| |
| General Interface Layout | |
| |
| |
| Report Toolbar | |
| |
| |
| Download Report | |
| |
| |
| Send Report | |
| |
| |
| Bookmark Report | |
| |
| |
| Add Report to Dashboard | |
| |
| |
| Working with dashboards | |
| |
| |
| Alerts | |
| |
| |
| Site Metric alerts | |
| |
| |
| Traffic and Conversion Variable alerts | |
| |
| |
| Classification alerts | |
| |
| |
| More Actions | |
| |
| |
| Data Extracts | |
| |
| |
| Targets | |
| |
| |
| Publishing Lists | |
| |
| |
| Comparison Reporting | |
| |
| |
| Date Comparisons | |
| |
| |
| Report Suites Comparisons | |
| |
| |
| Segment Comparison Reports | |
| |
| |
| Pathing Comparison Reports | |
| |
| |
| SiteCatalyst Interface Time-savers | |
| |
| |
| Update Dashboard Reports | |
| |
| |
| Reorganize Menus and Hide Menu Items | |
| |
| |
| Double-click to Add/Remove Metrics | |
| |
| |
| The Magic Triangle | |
| |
| |
| Graph Check Boxes | |
| |
| |
| 5x5 Subrelation Report | |
| |
| |
| Remove Subrelation Breakdowns | |
| |
| |
| Conclusion | |
| |
| |
| |
| Segmentation | |
| |
| |
| Segment Builder | |
| |
| |
| Containers and Events | |
| |
| |
| Segment Canvas-Nesting Containers | |
| |
| |
| Segment Canvas-Exclude | |
| |
| |
| DataWarehouse | |
| |
| |
| Advanced Segment Insight (ASI) | |
| |
| |
| Instant Segmentation (v15+) | |
| |
| |
| Instant Segmentation vs. Multi-suite Tagging | |
| |
| |
| Data security | |
| |
| |
| More complex segments | |
| |
| |
| Comparing sites | |
| |
| |
| Conclusion | |
| |
| |
| |
| Adobe ReportBuilder | |
| |
| |
| What Is Adobe ReportBuilder? | |
| |
| |
| SiteCatalyst vs. ReportBuilder | |
| |
| |
| Using ReportBuilder | |
| |
| |
| Installing ReportBuilder | |
| |
| |
| ReportBuilder Toolbar | |
| |
| |
| Creating Data Requests | |
| |
| |
| Request Manager | |
| |
| |
| Refreshing Requests | |
| |
| |
| Scheduling Workbooks | |
| |
| |
| Other ReportBuilder Items | |
| |
| |
| Dependent requests | |
| |
| |
| Right-clicking in Excel | |
| |
| |
| Real-world Examples | |
| |
| |
| Using ReportBuilder Templates | |
| |
| |
| Using Dependent Data Requests | |
| |
| |
| Conclusion | |
| |
| |
| |
| Applying Adobe SiteCatalyst | |
| |
| |
| |
| Tracking Website Content | |
| |
| |
| Naming Pages, Sections, and Sites | |
| |
| |
| Naming Pages | |
| |
| |
| Naming Site Sections | |
| |
| |
| Site Variable | |
| |
| |
| Page Types | |
| |
| |
| Page Type Pathing | |
| |
| |
| Implementing Page Types | |
| |
| |
| Content Management System | |
| |
| |
| DB VISTA | |
| |
| |
| Adobe Discover | |
| |
| |
| Bounce Rates | |
| |
| |
| Page Influence | |
| |
| |
| File Downloads | |
| |
| |
| File Download Limitations | |
| |
| |
| Tracking File Downloads with Custom Variables | |
| |
| |
| File Download Pathing | |
| |
| |
| Conclusion | |
| |
| |
| |
| Shopping Cart Tracking | |
| |
| |
| Product Pages | |
| |
| |
| Product Pathing | |
| |
| |
| Product Page Tab Usage | |
| |
| |
| Product List Views | |
| |
| |
| Cart Additions and Checkouts | |
| |
| |
| Product Merchandising | |
| |
| |
| Product attributes | |
| |
| |
| Product finding methods | |
| |
| |
| Money Left on the Table | |
| |
| |
| Using potential revenue in segmentation | |
| |
| |
| Beyond retail | |
| |
| |
| Revenue, Orders, and Units | |
| |
| |
| Validating Orders and Revenue | |
| |
| |
| Order ID conversion variable | |
| |
| |
| Comparing back-end order data | |
| |
| |
| Product Returns | |
| |
| |
| Recurring Revenue | |
| |
| |
| Viewing recurring revenue in SiteCatalyst | |
| |
| |
| Revenue and Orders to Date | |
| |
| |
| Orders to date | |
| |
| |
| Conclusion | |
| |
| |
| |
| Campaign Tracking | |
| |
| |
| External Campaign Tracking | |
| |
| |
| Unified Sources | |
| |
| |
| Marketing Channels | |
| |
| |
| Internal Campaigns | |
| |
| |
| Internal Campaign Click-through Rates | |
| |
| |
| Internal Campaign Influence | |
| |
| |
| Conclusion | |
| |
| |
| |
| Lead Generation | |
| |
| |
| Lead Generation Forms | |
| |
| |
| Form View and Form Completions | |
| |
| |
| Form Conversion | |
| |
| |
| Form IDs | |
| |
| |
| Form Types | |
| |
| |
| Form Submit Clicks | |
| |
| |
| Form Errors | |
| |
| |
| Form Error Success Event | |
| |
| |
| Form Error Alerts | |
| |
| |
| Fields Producing Form Errors | |
| |
| |
| Form Field Abandonment | |
| |
| |
| Phone Conversion | |
| |
| |
| Click-to-Call | |
| |
| |
| Dynamic Phone Numbers | |
| |
| |
| Conclusion | |
| |
| |
| |
| Onsite Search Tracking | |
| |
| |
| Frequently Asked Tracking Questions | |
| |
| |
| Onsite Searches and Phrases | |
| |
| |
| Number of Search Results | |
| |
| |
| Search Result Click-through Rates | |
| |
| |
| Onsite Search Phrase Pathing | |
| |
| |
| Conclusion | |
| |
| |
| |
| Visitor Engagement | |
| |
| |
| KPI Pathing | |
| |
| |
| Website Engagement Score | |
| |
| |
| Visitor Scoring | |
| |
| |
| Other Uses of Visitor Scoring | |
| |
| |
| Pass visitor score to CRM | |
| |
| |
| Visitor score segmentation | |
| |
| |
| Visitor score targeting | |
| |
| |
| Conclusion | |
| |
| |
| Index | |