Experiment! Website Conversion Rate Optimization with A/B and Multivariate Testing

Name: Experiment! Website Conversion Rate Optimization with A/B and Multivariate Testing
Price: 52.75 USD
Availability: InStock
ISBN: 9780321834607

ISBN-10: 0321834607

ISBN-13: 9780321834607

Edition: 2013 (Revised)

Authors: Colin McFarland

List price: $29.99

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Experimentation using A/B, Split, or Multivariate (MV) is a way to make sure you are becoming more competitive, learning about your customers, and protecting your business against loss through bad design choices. Experimenting changes the way you think about design and the way you work. It prevents the loudest voice from deciding the direction; instead, through experimenting, you simply ask your customers, What do you think?This book is an experimenting manifesto. It will show readers how to use experiments to learn more about their customers' behavior, influences, and decisions; reveal the strengths and weaknesses of a website; and, ultimately, guide designers to make the site work harder…

Book details

List price: $29.99
Copyright year: 2013
Publisher: Pearson Education
Publication date: 8/17/2012
Binding: Paperback
Pages: 168
Size: 5.75" wide x 8.25" long x 0.25" tall
Weight: 0.440
Language: English