Managing Enterprise Content A Unified Content Strategy

ISBN-10: 032181536X

ISBN-13: 9780321815361

Edition: 2nd 2012

Authors: Ann Rockley, Charles Cooper

List price: $50.00
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.A unified content strategy:Identifies customer requirementsDefines structured content models for responsive contentDetermines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needsIdentifies the tags (metadata) for retrieval and dynamic deliveryDetermines how content should be managed throughout the entire content lifecycleDefines the governance policies to manage the content from creation to retirement
eBooks Starting from $39.99
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS PowerPoint® 2010 Online content $4.95 $1.99
Customers also bought

Book details

List price: $50.00
Edition: 2nd
Copyright year: 2012
Publisher: New Riders Publishing
Publication date: 6/12/2012
Binding: Paperback
Pages: 384
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.782
Language: English

The basis of a unified content strategy
Content: The lifebood of an organization
Intelligent content
Where does a unified content strategy fit
Enterprise content: Web and beyond
Product content
Learning materials
Performing a substantive audit: Determining business requirements
What does your customer really need?
Where does it really hurt?
Analyzing the content lifecycle
Performing a content audit
Envisioning your unified content strategy and lifecycle
Developing a unified content strategy
Content modeling: Adaptive content design
Reuse strategy
Designing workflow
Designing metadata
It's all about the content
Change management and governance
Supporting your unified content strategy
Changing roles
The role of XML
The role of content management
Checklist for implementing a unified content strategy
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.