James F. McKenzie was the first to come out with a book that combines promotion, planning, and evaluating all in one place. An emeritus Professor at Ball State University, he is Certified Health Education Specialist (CHES) and is instrumental as part of CHES in writing the actual certification exam. Jim is well regarded in the field and has authored several books.Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise.