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Planning, Implementing, and Evaluating Health Promotion Programs A Primer

ISBN-10: 0321788508

ISBN-13: 9780321788504

Edition: 6th 2013 (Revised)

Authors: James F. McKenzie, Brad L. Neiger, Rosemary Thackeray

List price: $174.40
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Description:

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides you with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Sixth Edition features updated information throughout, significantly re-worked Chapters 2 (Starting the Planning Process) and 3 (Models for Program Planning in Health Promotion), a more robust supplements package, and more information on program management and administration. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field."[Planning, Implementing, and Evaluating Health Promotion Programs: A Primer] provides a very clear and concise explanation on how to develop a Health Promotion Program. The book provides excellent examples and activities for application of Program Planning as well as ties in each step so the final process makes sense. I also like that the book prepares and encourages students to take the CHES exam as well as gives them the tools they need to be successful."Aimee Richardson, Adjunct Faculty, American University, Washington, DC
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Book details

List price: $174.40
Edition: 6th
Copyright year: 2013
Publisher: Benjamin-Cummings Publishing Company
Publication date: 4/25/2012
Binding: Paperback
Pages: 512
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 2.156
Language: English

James F. McKenzie was the first to come out with a book that combines promotion, planning, and evaluating all in one place. An emeritus Professor at Ball State University, he is Certified Health Education Specialist (CHES) and is instrumental as part of CHES in writing the actual certification exam. Jim is well regarded in the field and has authored several books.Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise.