Neuro Web Design What Makes Them Click?
List price: $34.99
Buy it from $9.99
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $34.99
Copyright year: 2009
Publisher: Pearson Education
Publication date: 12/23/2008
Size: 7.00" wide x 9.00" long x 0.50" tall
|Designing Web Sites for Persuasion and the Unconscious Mind|
|Wanting to Belong: The Power of Social Validation|
|Feeling Indebted: How to Build in Reciprocity and Concession|
|Invoking Scarcity-If Something Seems Unavailable, We Seem to Want It Even More|
|Choosing Carefully-Given Too Many Choices, We Freeze (and Then We Don't Choose at All)|
|It's All About You: Speaking to the Self-Centered, Unconscious Mind|
|Building Commitment-We Want to Think We're Consistent|
|Using Similarity, Attractiveness, and Association: Are We the Same?|
|Afraid to Lose-How Fear of Loss Trumps Our Anticipation of Victory|
|Using Pictures and Stories-the Best Way to Talk to Our Unconscious Minds|
|We're Social Animals-Finding the Next Big Thing by Making It Social|