Neuro Web Design What Makes Them Click?

Name: Neuro Web Design What Makes Them Click?
Price: 3.59 USD
Availability: InStock
ISBN: 9780321603609

ISBN-10: 0321603605

ISBN-13: 9780321603609

Edition: 2009

Authors: Susan M. Weinschenk

List price: $34.99

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Description:

Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an…

Book details

List price: $34.99
Copyright year: 2009
Publisher: Pearson Education
Publication date: 12/23/2008
Binding: Paperback
Pages: 168
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 0.594




Designing Web Sites for Persuasion and the Unconscious Mind



Wanting to Belong: The Power of Social Validation



Feeling Indebted: How to Build in Reciprocity and Concession



Invoking Scarcity-If Something Seems Unavailable, We Seem to Want It Even More



Choosing Carefully-Given Too Many Choices, We Freeze (and Then We Don't Choose at All)



It's All About You: Speaking to the Self-Centered, Unconscious Mind



Building Commitment-We Want to Think We're Consistent



Using Similarity, Attractiveness, and Association: Are We the Same?



Afraid to Lose-How Fear of Loss Trumps Our Anticipation of Victory



Using Pictures and Stories-the Best Way to Talk to Our Unconscious Minds



We're Social Animals-Finding the Next Big Thing by Making It Social


Appendix


Index