Before and After How to Design Cool Stuff

ISBN-10: 0321580125

ISBN-13: 9780321580122

Edition: 2010

Authors: John McWade

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Before and Aftermagazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitiveBefore and After Page Designby John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.
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Book details

List price: $44.99
Copyright year: 2010
Publisher: Peachpit Press
Publication date: 11/11/2009
Binding: Paperback
Pages: 240
Size: 7.00" wide x 9.00" long x 0.50" tall
Weight: 1.210
Language: English

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine.

Design without rulers
Put away your ruler. Here's how to design the way you see.
The empty page has a lot to say
Don't fly past that setup dialog! It's where your design begins!
Our color wheel
The color wheel is our tool for understanding which colors go with what.
How to find the perfect color
The color palette you need is already hidden in the photo. Here's how to find it.
What typeface goes with that?
How to pick a typeface that complements a graphic.
How contrasts create type style
Using contrast properly can make or break your typographic design.
Typography 101
Type is a tool: Learn how to use it properly, and your work improves.
Character parts
Many from one
Big photos have small photos inside. Here's how to get several images out of one original.
More from less
Cropping basics
How to crop photos for function and meaning.
Background selection
Focal points
Complex or ambiguous photo? Eight simple ways to put the reader's eye where you want it.
Cool covers
Ten simple ideas for great-looking covers.
How to design a second page
You've designed a beautiful outside. How do you follow it up inside? Simply.
Bring the outside in
Simply borderless
How to design pages for desktop printers that can't print to the edge.
Voice-over captions
A caption can be much more than a label. Here's how to get it onto your picture and into your story.
Multi-caption photo tells many stories
Multiple captions in high style
Lessons from a beautiful site
The University of Miami College of Arts & Sciences shows that beauty really is in the details.
A welcoming home page
Greet all of your online viewers.
Simple, bold, bright
Minimalism works on any scale.
Organize that card
The power of the postcard
Big image and small type, or big type and small image: Either works well.
Put a photo in your name
Words and pictures can be stronger than words alone.
Functional beauty
Make a theme
A simple graphic can provide a focal point, color, and continuity
Design a story-style brochure
Fold-and unfold-a single sheet into an appealing, narrative-presentation.
Template: Story-style brochure
Design a pocket-size brochure
Eight small pages tell a big story.
Template: Pocket-size brochure
A small newsletter that reads big
Half-size page is easy to design and creates a strong impression.
Design a "photo" graph
Design a card the easy way
A photo and one block of type is all it takes to make a beautiful card.
Design a dual-purpose letterhead
Legal-size sheet can serve as your letterhead and provide a bonus, too.
How to set a text-only logotype
The key is to work with the natural pattern of your letters.
Design a flier that comes back to you
On a budget? Design a flier that doubles as its own return envelope!
Template: Flier that comes back
Small site, great format
This simple beauty is ideal for professionals and small enterprises.
Template: Small format website
Design a beautiful Web header
Create an effective header the easy way. Just think in sections.
Design simple presentations
Visual brevity will help a great talk.
Picture your presentation
Photographs give your audience an emotional connection to your words.
Design a panoramic booklet
A cross between book and magazine, this landscape format is unusually easy to lay out.
Template: Panoramic booklet
Design below the line
Simple technique creates a report that looks open and inviting.
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