Managerial Economics and Strategy

Name: Managerial Economics and Strategy
Price: 3.43 USD
Availability: InStock
ISBN: 9780321566447

ISBN-10: 0321566440

ISBN-13: 9780321566447

Edition: 2014

Authors: Jeffrey M. Perloff, James A. Brander

List price: $280.60

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Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics and Strategy Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions. In text examples and boxed mini-cases use actual data to illustrate how to use basic models. for example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed…

Book details

List price: $280.60
Copyright year: 2014
Publisher: Pearson Education
Publication date: 8/20/2013
Binding: Hardcover
Pages: 688
Size: 8.25" wide x 10.25" long x 1.25" tall
Weight: 2.926

Jeffrey M. Perloff is professor in the Department of Agricultural and Resource Economics at the University of California, Berkeley, a former member of the National Bureau of Economic Research Board of Directors, and coauthor of Modern Industrial Organization.




Introduction



Supply and Demand



Empirical Methods



Consumer Choice



Production



Costs



Firm Organization and Market Structure



Competitive Firms and Markets



Monopoly



Pricing with Market Power



Oligopoly and Monopolistic Competition



Game Theory and Business Strategy



Strategies Over Time



Uncertainty



Asymmetric Information and Contracts



Government and Business



Global Business