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Making Meaning How Successful Businesses Deliver Meaningful Customer Experiences

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ISBN-10: 0321552342

ISBN-13: 9780321552341

Edition: 2006

Authors: Steve Diller, Nathan Shedroff, Darrel Rhea

List price: $39.99
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Description:

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of "Making Meaning" observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering…    
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Book details

List price: $39.99
Copyright year: 2006
Publisher: Pearson Education
Publication date: 2/5/2008
Binding: Paperback
Pages: 160
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.484
Language: English

Steve Diller, a partner at Cheskin, has more than 20 years of strategy and market-ing consulting experience. He leads Cheskinrsquo;s Experience Design Studio and also drives Cheskinrsquo;s media content practice. Dillerrsquo;s impressive roster of clients includes the Washington Post, Hewlett-Packard, Microsoft, Pulitzer and Weight Watchers. He has contributed to numerous books, includingThe Human-Computer Interaction Handbook,The Principles of Trust, andNewspaper Brand Developmentand has produced and di-rected several feature films. Nathan Shedroffis one of the pioneers of experience design, which has been the focus of his speaking and teaching engagements, his writing, and his…    

Steve Diller, a partner at Cheskin, has more than 20 years of strategy and market-ing consulting experience. He leads Cheskinrsquo;s Experience Design Studio and also drives Cheskinrsquo;s media content practice. Dillerrsquo;s impressive roster of clients includes the Washington Post, Hewlett-Packard, Microsoft, Pulitzer and Weight Watchers. He has contributed to numerous books, includingThe Human-Computer Interaction Handbook,The Principles of Trust, andNewspaper Brand Developmentand has produced and di-rected several feature films. Nathan Shedroffis one of the pioneers of experience design, which has been the focus of his speaking and teaching engagements, his writing, and his…    

Steve Diller, a partner at Cheskin, has more than 20 years of strategy and market-ing consulting experience. He leads Cheskinrsquo;s Experience Design Studio and also drives Cheskinrsquo;s media content practice. Dillerrsquo;s impressive roster of clients includes the Washington Post, Hewlett-Packard, Microsoft, Pulitzer and Weight Watchers. He has contributed to numerous books, includingThe Human-Computer Interaction Handbook,The Principles of Trust, andNewspaper Brand Developmentand has produced and di-rected several feature films. Nathan Shedroffis one of the pioneers of experience design, which has been the focus of his speaking and teaching engagements, his writing, and his…    

Introduction: Meaning: The Heart and Soul of Innovation
The Road to Meaning
The Value of Meaning
A World of Meaningful Experiences
Finding a Starting Point
Designing Meaningful Experiences
Identifying the Opportunity for Meaning
Framing the Experience
Shaping the Concept
Delivering Reality
The End in Sight
Moving Forward
Index