Search Engine Visibility

Name: Search Engine Visibility
Price: 8.34 USD
Availability: InStock
ISBN: 9780321503244

ISBN-10: 0321503244

ISBN-13: 9780321503244

Edition: 2nd 2008 (Revised)

Authors: Shari Thurow, Danny Sullivan

List price: $34.99

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Description:

Search Engine Visibility is about designing, writing, and creating a web site primarily for a sites visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.

Book details

List price: $34.99
Edition: 2nd
Copyright year: 2008
Publisher: Pearson Education
Publication date: 8/29/2007
Binding: Paperback
Pages: 312
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.034



Foreword


Introduction


How This Book Is Organized


Companion Web Site



Before You Build


Introduction


Why Search Engine Visibility Is Important


Understanding the Search Services


Web Design Rules


Conclusion



How to Build Better Web Pages


Introduction


Text Component


Keyword Placement


Link Component


Navigation Schemes


Popularity Component


Compromising Between Marketing and Design


Conclusion



Page Design Workarounds


Introduction


Bells and Whistles That Can Hurt More Than Help


JavaScript and Search Engine Visibility


Cascading Style Sheets (CSS)


Frames and Search Engine Visibility


Flash Sites and Search Engine Visibility


Dynamic Web Pages


Server-Side Includes (SSI)


Optimizing PDF Documents


Conclusion



After Your Site Is Built


Introduction


Directory Submission


Search Engine Submission


Monitoring Your Site Statistics


How to Resubmit a Site


Site Maintenance


Conclusion



Best Practices: The Dos and Donts of Search Engine Marketing


Introduction


What Exactly Is Spam?


Types of Spam


Deconstructing Common Misconceptions


Conclusion


Resources


Introduction


Web Sites


Books


Glossary


Speed Up Your Site Appendix Excerpt


Index