Web Design for ROI Turning Browsers into Buyers and Prospects into Leads

Name: Web Design for ROI Turning Browsers into Buyers and Prospects into Leads
Price: 1.67 USD
Availability: InStock
ISBN: 9780321489821

ISBN-10: 0321489829

ISBN-13: 9780321489821

Edition: 2008

Authors: Lance Loveday, Sandra Niehaus

List price: $39.99

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Description:

This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics.

Book details

List price: $39.99
Copyright year: 2008
Publisher: Pearson Education
Publication date: 10/17/2007
Binding: Paperback
Pages: 216
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 0.946
Language: English



Foreword



Introduction


The Big Picture



Web Design for ROI: A Novel Concept



Business Case



Managing for ROI


Design Guidelines



Landing Pages



Home Pages



Category Pages



Detail Pages



Forms



Checkout Process


Resources



Digging Deeper


Index