ISBN-10: 032146513X

ISBN-13: 9780321465139

Edition: 2nd 2006

Authors: FAIGLEY

List price: $49.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Expressly created to engage the visual and technological interests of todays students, The Penguin Handbook revolutionized the way handbooks present information and ideas. With a highly visual design, unique coverage of visual rhetoric and visual literacy, superior coverage of technology, and distinctive coverage of writing for different purposes, the first edition established itself as the best-selling handbook to enter the market in fifteen years. The second edition of this extraordinary handbook continues to lead the market with enhanced visual examples and coverage, completely revised and expanded documentation chapters, cutting edge coverage of language issues, and much more.
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Robert's Rules of Order Online content $4.95 $1.99
Add to cart
Study Briefs
Aromatherapy Basics Online content $4.95 $1.99
Add to cart
Study Briefs
Study Tactics Online content $4.95 $1.99
Customers also bought

Book details

List price: $49.00
Edition: 2nd
Copyright year: 2006
Publisher: PEARSON
Publication date: 6/22/2006

Composing in a Visual Era
Introduction: Writing for Different Purposes in Different Media
The Rhetorical Situation
The rhetorical triangle
A writer's audience
A writer's ethos
A writer's purpose
Words, Images, and Graphics
Multimedia writing
Communicating with words, images, and graphics
Where images and graphics work best
Where words work best
Planning, Drafting, and Revising
Planning and Drafting
Establish your goals
Explore your topic
Write a working thesis
Plan a strategy
Compose a draft
Write as a member of a team
Stay organized
Composing Paragraphs
Focus your paragraphs
Organize your paragraphs
Make your paragraphs coherent
Consider paragraph length
Link across paragraphs
Write effective beginning and ending paragraphs
Rewriting, Editing, and Proofreading
Switch from writer to reader
Learn strategies for rewriting
Respond to other writers' drafts
Edit for particular goals
Proofread carefully
Learn to edit the writing of others
Writing in College and Beyond
Critical Reading and Viewing
Two kinds of reading and viewing
Critical reading
Verbal fallacies
Critical viewing
Visual fallacies
Analyzing Verbal and Visual Texts
The aim of analysis
Analyze the context and the text
Develop and organize a rhetorical analysis
Sample rhetorical analysis
Analyze images and other kinds of visual texts
Writing to Reflect
Find a reflective topic
Identify a focus
Develop a response
Sample reflective essay
A reflective magazine article
A reflective Weblog
Writing to Inform
Find an informative topic
Narrow your topic and write a thesis
Develop and organize your ideas
Sample informative essay
An informative brochure
Business letters, emails, and memos
Writing to Persuade
Find an arguable topic
Make an arguable claim
Develop and organize good reasons
Sample proposal argument
A persuasive Web site
A persuasive letter of application and resume
Designing and Presenting
Design Basics
Create visual relationships
Make similar items looks similar
Make different items look different
Understand type styles
Illustrations, Tables, and Charts
Image editors
Formats and printers
Charts and graphs
Verbal and Visual Presentations
Plan a presentation
Design effective visuals
Deliver a presentation with visuals
Writing for the Web
Plan a Web site
Define specific goals
Design for the Web
Planning Your Research
Analyze the research task
Set a schedule
Find a topic that interests you
Ask a question and draft a working thesis
Decide what kind of research you need to do
Plan your field research
Finding Print Sources in Libraries
Determine what kinds of sources you will need
Identify keywords
Find books
Find journal articles
Find newspaper articles
Start a working bibliography
Finding Sources Online
Database sources versus Web sources
Find articles and other sources in library databases
Find information on the Web
Find visual sources online
Evaluating Sources
Determine the relevance of sources
Determine the reliability of print sources
Determine the reliability of Internet sources
Create an annotated bibliography
Avoiding Plagiarism When Using Sources
The purpose of documenting sources
Intellectual property and scholastic honesty
Avoiding plagiarism
Quote sources without plagiarizing
Summarize and paraphrase sources without plagiarizing
Writing the Research Project
Review your goals and thesis
Plan your organization
Incorporate quotations, summaries, and paraphrases effectively
Write your draft
Review your draft
Revise, edit, and check formatting
MLA Documentation
In-text citations in MLA style
Books in MLA-style works cited
Journals and magazines
Government documents, pamphlets, dissertations, and letters
Online publications
CD-ROM, software, and unedited online sources
Visual sources
Multimedia sources
Informational notes
Sample research paper with MLA documentation
Writing about Literature
Become a critical reader of literature
Develop an original argument
Organize your argument
Support your argument
Sample literary analysis
APA Documentation
In-text citations in APA style
Books and nonperiodical sources in the APA-style references list
Periodical sources
Online sources
Visual, computer, and multimedia sources
Sample paper with APA documentation
CMS Documentation
Books and nonperiodical sources in CMS-style citations
Periodical sources
Online and computer sources
Multimedia sources
Sample pages with CMS documentation
CSE Documentation
In-text citations in CSE style
Books and nonperiodical sources in CSE-style references
Periodical sources
Online sources
Sample pages with CSE documentation
Effective Style and Language
Write with Power
Recognize active and passive voice
Use action verbs
Name your agents
Vary your sentences
Project personality
Write Concisely
Eliminate unnecessary words
Reduce wordy phrases
Simplify tangled sentences
Write with Emphasis
Manage emphasis within sentences
Forge links across sentences
Use parallel structure with parallel ideas
Use parallel structure with lists
Use parallel structure in paragraphs
Find the Right Words
Recognize varieties of English
Be aware of levels of formality
Be aware of denotation and connotation
Use specific language
Use effective figurative language
Write to Be Inclusive
Be aware of stereotypes
Be inclusive about gender
Be inclusive about race and ethnicity
Be inclusive about other differences
Write for Diverse Audiences
Understand English as a global language
Respect other varieties and languages
Use accessible language
Understanding Grammar
Grammar Basics
Sentence basics
Word classes
Sentence types
Fragments, Run-ons, and Comma Splices
Run-on sentences
Comma splices
Subject-Verb Agreement
Agreement in the present tense
Singular and plural subjects
Indefinite pronouns as subjects
Collective nouns as subjects
Inverted word order
Amounts, numbers, and pairs
Basic verb forms
Irregular verbs
Transitive and intransitive verbs
Shifts in tense
Shifts in mood
Pronoun case
Pronoun agreement
Problems with pronouns and gender
Vague reference
Choose the correct modifier
Place adjectives carefully
Place adverbs carefully
Revise disruptive modifiers
Revise dangling modifiers
Understanding Punctuation and Mechanics
Commas with introductory elements
Commas with compound clauses
Commas with nonrestrictive modifiers
Commas with items in a series
Commas with coordinate adjectives
Commas with quotations
Commas with dates, numbers, titles, and addresses
Commas to avoid confusion
Unnecessary commas
Semicolons and Colons
Semicolons with closely related main clauses
Semicolons together with commas
Colons in sentences
Colons with lists
Hyphens with compound modifiers
Hyphens with compound nouns
Hyphens that divide words at the ends of lines
Hyphens for clarity
Dashes and Parentheses
Dashes and parentheses versus commas
Dashes and parentheses to set off information
Other punctuation with parentheses
Other punctuation with dashes
Contractions and omitted letters
Plurals of letters, symbols, and words referred to as words
Quotation Marks
Direct quotations
Titles of short works
Other uses of quotation marks
Misuses of quotation marks
Other punctuation with quotation marks
Other Punctuation Marks
Question marks
Exclamation points
Write with Accurate Spelling
Know the limitations of spelling checkers
Distinguish homonyms
Learn spelling rules
Capitalization and Italics
Capital letters
Abbreviations, Acronyms, and Numbers
If English is Not Your First Language
Writing in a Second Language
Understand how languages differ
Use your native language as a resource
Use dictionaries
Nouns and Articles
Kinds of nouns
Count and noncount nouns
Singular and plural forms
Types of verbs
Be verbs
Modal auxiliary verbs
Verbs and infinitives
Verbs and -ing verbals
Conditional sentences
Participial adjectives
English Sentence Structure
English word order
Placement of modifiers
Idiomatic Structures
Adjectives with prepositions
Phrasal verbs
Writing Essay Examinations
Glossary of Grammatical Terms and Usage
Writing Across the Curriculum Guide
Revision Guide
Index of Common Error boxes (rear inside cover)
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.