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Brand Gap

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ISBN-10: 0321348109

ISBN-13: 9780321348104

Edition: 2nd 2006 (Revised)

Authors: Marty Neumeier

List price: $29.99
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Description:

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding. - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
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Book details

List price: $29.99
Edition: 2nd
Copyright year: 2006
Publisher: New Riders Publishing
Publication date: 8/4/2005
Binding: Paperback
Pages: 208
Size: 5.25" wide x 7.75" long x 0.75" tall
Weight: 0.836
Language: English

Differentiate
Collaborate
Innovate
Validate
Cultivate