Principles of Research in Communication

Name: Principles of Research in Communication
Price: 6.75 USD
Availability: InStock
ISBN: 9780321078933

ISBN-10: 0321078934

ISBN-13: 9780321078933

Edition: 2002

Authors: Thomas D. Stewart

List price: $133.60

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Book details

List price: $133.60
Copyright year: 2002
Publisher: Allyn & Bacon, Incorporated
Publication date: 10/11/2001
Binding: Paperback
Pages: 192
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English



Preface



Epistemology and Science


Characteristics of science


Assumptions of the scientific method


Schools of communication inquiry


Fundamental scientific activities


Evaluation of theory


A model of the scientific method



Problem Development


Research problem statements


Elements of a research problem



Access to the Community


Meeting the community


Access to the community


Integrating the community


Credit to the community



Developing Valid Measurements


Measurement


Assessing measurement validity



Sampling Theory


Probability sampling


Non-probability sampling



Research Ethics


Ethical responsibility to human subjects



Design Considerations


Research methodology


Design validity



Experimental Designs


Requirements of causality


Factors influencing control


Categorizing by research setting


Categorizing by control


Categorizing by number of independent variables


Planning the experiment



Survey & Interview Designs


Advantages to the survey method


Disadvantages to the survey method


Survey designs


Designing the survey instrument


Nine rules to effective question development


Common survey items


Instrument design


Pilot testing


Administration techniques


Evaluating response rates


Planning the survey



Content & Interaction Analysis


Content analysis


Interaction analysis



Qualitative Methods


Qualitative methods



Statistical Analysis


Descriptive Statistics


Inferential statistics


Glossary


References