Consumer Behavior and Managerial Decision Making

Name: Consumer Behavior and Managerial Decision Making
Price: 20.66 USD
Availability: InStock
ISBN: 9780321001993

ISBN-10: 0321001990

ISBN-13: 9780321001993

Edition: 1999

Authors: Frank R. Kardes

List price: $105.33

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Description:

Kardes approaches the subject of consumer behaviour and management decision-making by using pyschology as the foundation, discussing the principles and scientific research behind consumer behaviour.

Book details

List price: $105.33
Copyright year: 1999
Publisher: Prentice Hall PTR
Publication date: 8/6/1998
Binding: Hardcover
Pages: 460
Size: 7.72" wide x 9.45" long x 0.98" tall
Weight: 2.046
Language: English




The Scientific Study of Consumer Behavior



How Consumers Acquire, Remember, And Use Product Knowledge



Consumer Attention and Comprehension



Consumer Memory



Consumer Judgment



Consumer Choice



Persuasion And Influence



The Message-Learning Approach to Persuasion



Cognitive Approaches to Persuasion



Affective and Motivational Approaches to Persuasion



Self-Persuasion Principles



Social Influence Principles



Managerial Decision Making



Online Consumer Behavior



Segmentation and International Marketing



New Product Development



Product Management



Biases in Managerial Decision Making



Strategies for Improving Managerial Decision Making