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Consumer Behavior and Managerial Decision Making

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ISBN-10: 0321001990

ISBN-13: 9780321001993

Edition: 1999

Authors: Frank R. Kardes

List price: $105.33
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Description:

Kardes approaches the subject of consumer behaviour and management decision-making by using pyschology as the foundation, discussing the principles and scientific research behind consumer behaviour.
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Book details

List price: $105.33
Copyright year: 1999
Publisher: Prentice Hall PTR
Publication date: 8/6/1998
Binding: Hardcover
Pages: 460
Size: 7.72" wide x 9.45" long x 0.98" tall
Weight: 2.046
Language: English

The Scientific Study of Consumer Behavior
How Consumers Acquire, Remember, And Use Product Knowledge
Consumer Attention and Comprehension
Consumer Memory
Consumer Judgment
Consumer Choice
Persuasion And Influence
The Message-Learning Approach to Persuasion
Cognitive Approaches to Persuasion
Affective and Motivational Approaches to Persuasion
Self-Persuasion Principles
Social Influence Principles
Managerial Decision Making
Online Consumer Behavior
Segmentation and International Marketing
New Product Development
Product Management
Biases in Managerial Decision Making
Strategies for Improving Managerial Decision Making